#None #EX.CO #Video Advertising #CTV Technology

EX.CO Enhances Video Ad Server for CTV and DOOH

In a groundbreaking move for the advertising sector, EX.CO, a pioneering machine-learning video platform, has officially expanded its ad server capabilities. This enhancement aims to streamline and elevate programmatic auctions not just for online video but also for connected TV (CTV) and digital out-of-home (DOOH) media. This strategic update arrives after a year of rigorous research and development focused on resolving the unique challenges these channels face in today’s fragmented advertising landscape.

The digital advertising world has long grappled with inefficiencies attributed to disjointed technologies and outdated auction practices. Media owners, especially in CTV and DOOH, often find themselves missing out on revenue opportunities. Recognizing these issues, EX.CO’s improved ad server promises to provide a smarter, more integrated approach that optimizes revenue potential.

Tom Pachys, co-founder and CEO of EX.CO, emphasized the intricate nature of adapting the programmatic bid stream, initially designed for web environments, to the unique requirements of CTV and DOOH. He stated, "Our ad server utilizes advanced machine learning algorithms that dynamically optimize auctions in real-time, marking the dawn of a new era in unified auction technology. This evolution saves media owners from the limitations of outdated, rule-based decision-making systems."

A Significant Leap Forward

The enhancements to the EX.CO Ad Server are powered by the company’s cutting-edge yield engine, originally tailored for its award-winning online video platform (OVP). This engine is adept at processing extensive data to pinpoint and engage the most effective demand sources while also adjusting pricing dynamically to achieve optimal outcomes. Having already demonstrated success with some top-tier publishers, the ad server is currently undergoing testing with select CTV and DOOH clients, affirming its capabilities in these progressively sophisticated scenarios.

Furthermore, the automation fostered by this upgraded ad server translates into greater ease for ad sales, improved fill rates, and enhanced revenue. By analyzing dozens of data dimensions for every auction, the system dynamically modifies cost-per-thousand-impressions (CPM) values in real-time, ensuring that every programmatic pipe operates at peak performance.

EX.CO's latest offering is not just a technological enhancement; it's a game-changing solution for media owners looking to scale their operations in the burgeoning CTV and DOOH markets. By facilitating smarter auction processes, EX.CO empowers media companies to not only meet but exceed current revenue expectations, ushering in an era of efficiency and profitability.

A Vision for the Future

As the landscape of digital advertising continues to evolve, the significance of effective, automated auction systems becomes paramount. EX.CO is at the forefront of this transformation, with a focused vision of simplifying ad transactions while maximizing revenue across all platforms.

For media owners eager to leverage these advancements, more information about the EX.CO Ad Server is available on their official website, where interested parties can join the waitlist for early access.

With trust from global publishers such as Advance Local, Nasdaq, and News Corp, EX.CO continues to shape the future of video advertising since its inception in 2012. Headquartered in New York City and backed by influential players like The Walt Disney Company, EX.CO is poised to redefine the advertising landscape, merging machine learning with innovative advertising solutions.

For an in-depth look at these advancements, more information can be found at EX.CO.