#USA #New York #energy drink #GORGIE #Wellness Brand

GORGIE Secures $24.5M Series A to Expand Wellness Energy Brand

On April 29, 2025, GORGIE, a trailblazing company in the wellness-driven energy beverage sector, announced the successful closure of a $24.5 million Series A funding round, bringing its total capital raised to $37 million since its inception. This funding round was spearheaded by Notable Capital, a firm that has previously invested in other notable consumer brands, including Airbnb and TikTok. The financing will significantly enhance GORGIE's retail growth as it prepares to launch its products in over 1,900 Target locations across the nation this summer.

Founded in 2022 by entrepreneur Michelle Cordeiro Grant, GORGIE aims to disrupt the $20 billion energy drink market by emphasizing products that are not only functional but also joyful and health-conscious. The brand quickly gained traction, establishing itself as a leader in the sector within just a few years. GORGIE products are built on a foundation of beneficial ingredients including green tea caffeine, L-Theanine, and essential vitamins, while remaining free from artificial sweeteners like aspartame and sucralose.

In a remarkable stride, GORGIE experienced a fivefold growth year-over-year in 2024, fueled by a dedicated customer base that frequently reorders their beverages. Customers reportedly purchase GORGIE drinks every eight days, resulting in consistent biweekly shipments across all U.S. states.

Impressive Growth Milestones

GORGIE’s rapid ascent is punctuated by several impressive achievements in 2024:

• - Recognized as the fastest-growing energy brand within the U.S. natural channel.
• - Contributing over 20% to the growth of the category in the same channel.
• - Touted as the top inflator energy brand at a leading national retailer in the natural channel with over 45% growth.
• - First to introduce an energy drink smoothie at Erewhon, becoming a top contender within both energy and sparkling beverage categories.
• - Garnering over 1.6 billion organic social media impressions spurred on by a vibrant community of creators.

Michelle Cordeiro Grant articulated the mission behind GORGIE, stating, "We built GORGIE to change perceptions around energy—making it a source of joy, health, and community. Our rapid success is a testament to consumer demand for a product that merges performance and wellness without compromise."

GORGIE's beverages have captured consumer interest not just through taste and nutrition but also via innovative marketing strategies. Collaborations with social media influencers like Jaclyn Hill and Jordyn Jones illustrate this approach, presenting the brand as not merely a product but a cultural phenomenon that resonates with its community. These partnerships are not just endorsements; they epitomize real connections that elevate GORGIE’s presence in stores and online alike.

Future Directions and Product Launches

On June 1, GORGIE will launch an exclusive Pink Lemonade flavor in 1,900 Target stores, marking an exciting enhancement to their product offering. This initiative illustrates GORGIE’s commitment to expanding its footprint in prominent retail spaces to reach a broader audience and push the boundaries of what energy drinks can represent in modern wellness.

GORGIE is firmly positioned at the intersection of community engagement and commerce, striving to redefine the energy beverage landscape with inclusive products designed for all. Its clean, non-GMO, and vegan offerings look to maintain its reputation as a brand determined to prioritize wellness. With a forward-thinking leadership team and a growing array of robust marketing initiatives, GORGIE is set to lead the next wave in the energy drink market.

In conclusion, the successful closure of this funding round is more than a financial milestone for GORGIE; it symbolizes a broader shift in consumer expectations towards beverage options that prioritize health, well-being, and community.