Ureru Net Advertising Group Reports Remarkable Growth in Cosmetics Ad Support

Ureru Net Advertising Group's Surge in Cosmetics Ad Support

Ureru Net Advertising Group, headquartered in Fukuoka, has announced a significant increase in its advertising support for cosmetics and beauty products. As a consolidated subsidiary, Ureru Net Advertising has experienced substantial growth in ad operations, with projections indicating that the monthly operational amount is expected to reach approximately 2.5 times higher by July 2025 compared to April 2025.

Monthly Advertising Trends

The advertising operational amounts over the past few months have shown a remarkable upward trend:

- April 2025: ¥2.7 million
- May 2025: ¥5.8 million
- June 2025: ¥6.8 million
- July 2025 (Projected): ¥7 million

These figures encompass various advertising efforts, including Meta ads, Google Listings, Yahoo! Listings, and YDA, with Meta ads constituting a major portion of the overall strategy.

Maximizing Ad Effectiveness

The growth seen in the cosmetics category is attributed to the company's unique performance-based model. The advertising operations team focuses on refining target audiences, evaluating appeal strategies, selecting platforms, and rapidly conducting creative tests through a robust PDCA (Plan-Do-Check-Act) cycle. This approach enables the team to identify winning patterns that contribute to overall ad performance.

Moreover, the flexibility in reallocating media resources based on product characteristics and stages facilitates high investment efficiency while expanding operational scales. The targeted metrics, CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), have remained elevated throughout this growth period.

Future Outlook: Strengthening Support in Women's Products

Looking ahead, Ureru Net Advertising plans to further develop its support for high LTV (Lifetime Value) products catered towards women, including cosmetics, beauty, and healthcare items. The strategy will leverage social media advertising and a continual creative PDCA approach to establish more effective selling mechanisms.

Additionally, the company aims to integrate insights from operational advertising with AI technologies for ‘omnichannel optimization.’ This approach will enhance support for D2C (Direct-to-Consumer) brands while also bolstering Ureru Net’s revenue foundations.

The Ureru Net Advertising Group seeks to amplify its competitive advantages in marketing support, reinforcing a sustainable growth model that delivers long-term value to the company and its shareholders. With a dedicated focus on building scalable advertising support, the company is poised to make a long-lasting impact in the market.