Smash Partners with Diamond Fantasy to Transform Digital Marketing Solutions

Smash and Diamond Fantasy Join Forces for Enhanced Digital Solutions

On January 19, 2026, Smash, headquartered in Shibuya, Tokyo, announced a significant partnership with Diamond Fantasy, located in Chuo, Tokyo. This distribution agreement focuses on the innovative digital marketing solutions offered by Smash, including the ‘Chat Page’ and ‘Cancellation Reception Chatbot’. By leveraging Diamond Fantasy's strong digital marketing presence, this collaboration aims to enhance the user experience of website visitors and improve the conversion rates of companies.

Background and Purpose

In recent years, the challenges faced by companies managing web pages have become evident. Many struggle with user dropout due to one-sided information delivery from the business side and find it difficult to grasp the true motivations behind customer cancellations. In response to these challenges, Smash has developed products that facilitate two-way conversations online, aiming to optimize the user experience. The partnership with Diamond Fantasy is expected to combine their capabilities in supporting business growth with Smash's cutting-edge communication solutions, ultimately enhancing customer lifetime value (LTV) and conversion rates (CVR).

About Chat Page

As landing pages (LP) increasingly suffer from information overload, user needs often misalign, leading to higher dropout rates. Smash's ‘Chat Page’ addresses this issue by reinventing the structure of traditional LPs. Unlike standard formats that solely deliver one-dimensional information, the Chat Page promotes a dialogue that adapts content according to user needs, providing an unprecedented level of comfort in user interaction.

Comfortable Service Communication

The Chat Page enhances user interaction through optimized conversational speeds and empathetic listening, mirroring warm and inviting communication typically absent in online services. This approach not only boosts conversion rates but also fosters an environment that encourages users to make voluntary decisions, supporting long-term business growth.

Personalized Customer Engagement

While traditional LPs provide uniform information, the Chat Page interprets various data points, including user attributes and behaviors, to build a deeper understanding of customer purchasing psychology. By offering tailored scenarios and pathways, it fosters educated and voluntary decision-making. Moreover, conversation logs help accumulate valuable insights about user interests and challenges, facilitating strategic marketing applications.

For more information, visit the service page: Chat Page

About Cancellation Reception Chatbot

The ‘Cancellation Reception Chatbot’ is a conversational retention tool designed based on insights from top-tier call center operators. It carefully unpacks the cancellation reasons for users considering unsubscribing from subscription services or regular purchases, providing timely recommendations to prevent cancellations while maximizing customer lifetime value.

Evolving Customer Experience Through Insightful Analysis

This chatbot differentiates itself by showcasing emotional expressions and engaging dialogues, making it feel more human-friendly. By addressing customers' real concerns and hesitations without pushing them away, the system helps unveil underlying cancellation motives, forging stronger relationships and contributing directly to LTV enhancement.

Data Transformation for Marketing Strategies

The cancellation reasons and purchasing patterns collected are analyzed by customer segments, transforming them into valuable insights that directly impact marketing strategies. The browser-based system also ensures resilience against human error and security risks, reliably accumulating deep customer insights.

For further details, check the service page: Cancellation Reception Chatbot

About Smash

Founded on March 31, 2021, Smash focuses on supporting digital communication between subscription-based businesses and their users. Through products like the ‘Cancellation Reception Chatbot’ and the interactive ‘Chat Page’, Smash optimizes the entire user experience from acquisition to retention and loyalty enhancement. The company aims to break away from traditional business paradigms, harnessing innovative ideas and technologies to meet contemporary societal needs.