#Innovation #Wellington #New Zealand #Goodnature #Mouse Trap

Goodnature's Revolutionary Mouse Trap Takes the Spotlight

Goodnature, a Wellington-based pest control company, has recently gained international acclaim for its state-of-the-art mouse trap, which has been named among the most innovative household products of 2025 by the respected publication, Fast Company. The recognition is part of Fast Company’s annual list that honors companies demonstrating groundbreaking design, creativity, and technology.

A Rave Review from Fast Company

Fast Company’s editor-in-chief, Brendan Vaughan, highlighted the innovative companies shaping the future in various sectors. Goodnature, ranking sixth in the global Consumer Household Goods category, has set a new standard for pest control with its groundbreaking technology. Within just six months of launch, the hi-tech mouse trap has received significant praise, further affirmed by its win at the 2025 iF Design Awards for outstanding design.

A Unique Design That Delivers

The Goodnature Mouse Trap stands out for its unique features. Unlike traditional traps that often utilize toxic substances, this environmentally friendly product employs a combination of advanced technology and design. The trap utilizes infrared no-touch sensors to track kills through a smartphone application, delivering swift and humane kills. Furthermore, it resets itself automatically after each use, making it a hassle-free solution for homeowners.

The growing demand for Goodnature's innovation has been evident, particularly across markets in the US and Europe. CEO Dave Shoemack asserts that this product has been a crucial step in redefining expectations within the pest control industry, which he believes has lagged in innovation for far too long.

Pioneering a New Era in Pest Control

Shoemack emphasizes that Goodnature's innovation is about creating products that solve real problems while also providing delightful user experiences. By making pest control effective and humane, the company seeks to foster a meaningful moment of satisfaction in its users. He also shares that despite being a New Zealand-based company, Goodnature operates with a global mindset, with more than 80 percent of its business now originating from exports.

The innovative technology utilized by Goodnature allows the company to gather instant feedback from thousands of users worldwide. This data is invaluable in directing their continuous improvement and export strategies. Notably, Goodnature also takes pride in being the only B Corp-certified pest control company globally. This recognition reflects their commitment to balance people, planet, and profit, which is central to their product design philosophy.

Global Recognition and Future Plans

The accolades and awards that Goodnature continues to receive serve as a powerful reminder of its commitment to innovation and sustainability. The company's design, engineering, and manufacturing teams are buoyed by this recognition, which bolsters their resolve to lead the transformation of the pest control sector on a global scale. Shoemack points out that winning such honors not only affirms their achievements but also motivates him and his team to push boundaries in product development.

Goodnature's traps have already made significant impacts across various ecosystems, having reportedly eradicated millions of pests and contributing to conservation efforts in delicate environments in New Zealand. As they extend their reach internationally, Goodnature aims to further its commitment to rewilding efforts—delivering effective pest control solutions that also promote environmental sustainability.

You can find Goodnature Mouse Traps available online in North America at Automatic Trap and in retail stores across New Zealand. Additional details about local and global stockists can be sourced from their official website.

In summary, Goodnature's innovative mouse trap is not merely a product, but a movement towards a more thoughtful approach to pest management. With its remarkable features and the commitment to innovation and sustainability, it is set to redefine how pest control is viewed worldwide.