Solo Stove Joins Forces with Rice Krispies Treats for Ultimate Summer Roasting Campaign

Introducing the Ultimate Roasting Experience: Solo Stove and Rice Krispies Treats

As the outdoor fire pit season ignites this April, Solo Stove—recognized for its innovative smokeless fire pits—has teamed up with the beloved snack brand, Rice Krispies Treats. This exciting collaboration is not just about enjoying a good fire but reimagining how we roast treats under the stars.

A Modern Twist on Campfire Classics

With the rise of social media, campfire cooking has evolved. This partnership modernizes the classic s’more by encouraging fans to replace traditional graham crackers with the delightful crispy texture of a roasted Rice Krispies Treats bar. Imagine gathering around the fire pit, surrounded by friends and family, roasting these sweet bars to perfection. The effort is all about crafting a new and unforgettable outdoor experience.

Liz Vanzura, the Chief Marketing Officer at Solo Stove, remarked, "Our community has embraced the idea of roasting Rice Krispies Treats bars. It felt right to transform this viral trend into an official partnership. By combining our smokeless flame technology with the joy of Snap, Crackle, and Pop, we’re here to create timeless memories—one delicious bite at a time."

Promoting Creativity and Joy Outdoor

This collaboration strives to highlight the creativity of campfire cooking. As Leslie Serro, Vice President of Sweet Snack Marketing at Mars, stated, "Seeing how people make their Rice Krispies Treats unique is wonderful. Partnering with Solo Stove lets us magnify that joy with a fresh, contemporary campfire experience. We’re excited to see how this will spark creativity during gatherings this season."

Exciting Giveaways and Promotions

This partnership isn’t just about treats; it includes an exciting giveaway that fans can partake in. Limited-edition 40-count boxes of Rice Krispies Treats, adorned with co-branded packaging of Solo Stove, will be available at various popular retailers, including Walmart, Kroger, and Amazon, starting in April. The boxes come with a thrilling surprise—a special winning wrapper that grants customers a chance to win prizes that enhance their fireside experience.

There are two tiers in the giveaway: the Grand Prize winner unearths an orange wrapper, unlocking a brand-new Summit 24" Smokeless Fire Pit that seats 5-7 individuals comfortably. This winner also receives roasting sticks and Rice Krispies Treats boxes. Meanwhile, finding the silver wrapper offers a second-tier prize of a portable Mesa Tabletop Smokeless Fire Pit with accessories, amongst other delights.

The Excitement Continues

Throughout the fire pit season, Solo Stove and Rice Krispies Treats will keep the partnership alive by sharing original content on digital platforms and collaborating with influencers. Consumers are encouraged to join the fun and share their grilling creations using the hashtag #UltimateRoastingExperience.

About Solo Brands

Solo Brands, operating out of Grapevine, Texas, is an omnichannel lifestyle company known for offering various premium outdoor lifestyle products through direct sales, retail, and stores. Their flagship product line includes top-rated smokeless fire pits and outdoor cooking items.

About Mars, Incorporated

Mars, Incorporated, a $65 billion family-owned business, is renowned for its diverse portfolio of popular pet care and snack brands. Its commitment to quality and innovation has positioned it among leaders in its industry well into the future.

Conclusion

The partnership between Solo Stove and Rice Krispies Treats ushers in an exciting new era of outdoor experiences. By enhancing the classic campfire treat, they bring friends and family together around the fire pit, ensuring the warmth and joy of summer gatherings remain unforgettable.