#Japan #Tokyo #Food Waste #Kuradashi #osechi

Call for Participation in Kuradashi's Osechi Initiative

Kuradashi, a social good marketplace based in Tokyo, is actively inviting food-related businesses to contribute to its New Year's Osechi project for 2024. The initiative aims to not only provide a fresh opportunity for sales during the festive season but also to tackle food waste in a meaningful way.

Importance of Osechi

Osechi is a traditional Japanese dish enjoyed during the New Year, embodying rich cultural significance and a variety of flavors. In recent years, the demand for Osechi has been evolving, driven by changing consumer preferences. The market for tightly packed Osechi is projected to increase by 0.5% in 2026, potentially reaching around ¥85.1 billion. Businesses are now exploring diverse offerings such as smaller portions, Western-style options, affordable prices, sweet products, and collaborations with popular intellectual properties.

The Kuradashi 'Loss Osechi' Initiative

Kuradashi’s 'Loss Osechi' initiative focuses on selling Osechi that is still edible but typically goes unsold after the high demand period ends. The previous year, a wide range of Osechi options were available, from traditional Japanese to Western styles, catering to both individual and family sizes. This effort not only addresses the issue of food loss but also provides participants with a valuable sales channel that aligns with social responsibility.

In addition to Osechi, the initiative welcomes a variety of seasonal items such as crabs, meats, and beverages for the New Year, creating opportunities for businesses to expand their reach and attract new customers.

Join the Movement

This initiative is perfect for businesses looking to balance their contributions to society while seizing business opportunities. By reducing waste and supporting responsible consumption, Kuradashi aims to create a marketplace where fun shopping experiences lead to societal benefits.

If your business aligns with these goals and you are interested in participating, please reach out! For more details and to submit your product offerings, you can fill out the application form accessible here: Application Form.

About Kuradashi

Founded in July 2014 and headquartered in Shinagawa, Tokyo, Kuradashi operates a social good marketplace that reduces food waste by offering items that might otherwise be discarded. By selling food products at reduced prices, Kuradashi contributes part of its revenue to environmental protection, disaster relief, and various social responsibility initiatives. This concept aligns closely with the 17 sustainable development goals (SDGs) set forth by the United Nations.

For those interested in learning more about Kuradashi’s full range of services, including frozen meal delivery and online cooking classes, visit our website at Kuradashi or discover our initiatives aimed at sustainability and community support through our Sustainability Report.

Conclusion

Through the Kuradashi initiatives, we not only hope to foster exciting shopping experiences but also build a community that actively contributes to sustainability. We look forward to engaging with food providers who share our vision of reducing food waste while offering delightful culinary experiences for the New Year.