MAS9 Revolutionizes U.S. Taekwondo with Groundbreaking AI SaaS Platform for Schools
In an impressive feat, the South Korean startup MAS9 has quickly established itself in the U.S. Taekwondo sector by integrating over 100 martial arts schools onto its advanced Software as a Service (SaaS) platform within just one month of launching its services. The platform, being the first of its kind specifically designed for martial arts schools in the United States, offers a tailored business-to-business-to-consumer (B2B2C) digital management system that transforms traditional operational processes.
MAS9’s platform seeks to alleviate the burdens of tedious manual administrative responsibilities faced by martial arts school owners. Tasks such as tuition collection, overdue payment reminders, and attendance tracking can now be handled with ease through a fully automated system. Furthermore, parents and students can enjoy real-time access to critical information regarding class schedules, training progress, and instructor feedback using MAS9’s dedicated mobile app and website.
The demand for a more efficient system in the martial arts community is palpable, and the rapid uptake of MAS9’s platform illustrates the significant need for digital tools in this arena. As the company continues to build on this momentum, plans are underway to roll out a one-click e-commerce feature in January 2026. This new addition will enable school owners to set up online shops without needing to carry inventory. Merchandise such as uniforms, equipment, and various goods can be sold directly to students and parents, further opening new streams of revenue. The U.S. Taekwondo merchandise market is a lucrative industry, estimated at around $400 million, and MAS9 aims to position school operators strategically to capture this demand effectively.
"MAS9 provides both operational efficiency and financial upside for school owners, which is evident in the impressive adoption rates we've witnessed in such a short time," commented Dongho Ryoo, CEO of MAS9 USA. Through actively seeking and leveraging feedback from U.S. martial arts school operators, prompted by their two decades of experience in the local market, MAS9 has accelerated the onboarding process and enhanced user experience significantly.
Looking ahead, the company plans to further enhance its platform by embedding artificial intelligence capabilities. Upcoming features may include analytics for student retention, personalized training content, and financial forecasting tools, which will enrich the user experience for both school owners and students alike. Sang-Youb Lee, the CEO of MAS9, elaborated on the long-term vision by stating that the company aims to create a global Taekwondo business platform. With an estimated 700,000 schools, 1.5 million instructors, and about 80 million practitioners globally, Taekwondo represents a significant opportunity for growth and expansion. MAS9’s early success in the U.S. serves as a validation of their strategy, paving the way for potential international expansion in the future.
MAS9 is undoubtedly reshaping the landscape of martial arts education in the U.S. With its innovative platform, the company is setting the stage for a digital transformation that could redefine the operational norms of martial arts schools across the nation. As schools eagerly embrace these changes, the future of Taekwondo education in the U.S. appears promising with MAS9 leading the charge.