American Crew and Florida State Athletics Renew Partnership for Engaging 'Style Like a Pro' Campaign
American Crew®, renowned as the top premium men's hair care brand globally, is thrilled to announce its ongoing collaboration with Florida State Athletics (FSU) for the second consecutive year. This partnership aims to enhance grooming education through enjoyable and engaging activities, specifically targeting a younger audience. Kicking off on April 4th, the 'Style Like a Pro' campaign will debut with a mobile barber truck pop-up event, setting the stage for a series of immersive experiences designed to entertain and foster community among grooming enthusiasts within the university.
As part of the activation, American Crew will introduce various interactive workshops, styling makeovers, and product sampling opportunities that bring the essence of male grooming to life. Alongside American Crew, leading antiperspirant brand Mitchum will enhance the experience through product giveaways, ensuring an engaging presence for students and fans alike.
Jacqueline Mandaro, General Manager of American Crew North America, expressed the company’s commitment to grooming enthusiasts by stating, "As we embark on another year of partnering with FSU, American Crew is more committed than ever to inspiring the next generation of hair grooming enthusiasts. These in-person events allow us to bring our brand's commitment to education, craft, and community to life in an authentic and engaging way. We look forward to creating memorable experiences that leave a lasting impression — on and off the field."
Clint Cure, Vice President of Florida State Global Partnerships, also shared his excitement, highlighting the seamless integration of American Crew’s creativity into FSU’s fan engagement initiatives. He noted, "We are thrilled to extend our partnership with American Crew and introduce Mitchum to our dedicated fanbase. From our initial discussions, it was evident that their passion and creativity fit perfectly with our vision for unique, interactive experiences that our fans expect. This partnership will enhance the overall gameday experience, and we can't wait to share it with Noles everywhere."
American Crew’s diverse portfolio includes products catering to various hair types, textures, and grooming needs, supporting men who want to look and feel their best. The launch of the 'Style Like a Pro' campaign further cements American Crew's position as a leading grooming brand within the professional sports community. The company plans to feature in several significant athletic events throughout 2025 and beyond.
Fans and students are encouraged to stay updated on American Crew's appearances by following their Instagram account (@americancrew), where details of the truck's stops and special promotions will be shared. Additionally, attendees will have the opportunity to purchase products featured during the tour via Amazon.com.
Founded in 1994, American Crew revolutionized men's grooming, establishing a range of hair and body products specifically designed for men. Thirty years later, the brand continues to thrive, boasting extensive distribution in over 30,000 salons, barbershops, and authorized retailers across more than 50 countries. The relationship between American Crew and Florida State Athletics adds another dimension to the university’s fan experience, securing a place for engaging grooming presents at college events.
This partnership not only elevates the gameday atmosphere but also emphasizes the importance of grooming and self-care in nurturing confidence among men encompassed in vibrant and dynamic environments. As the 'Style Like a Pro' campaign unfolds, exciting moments await from American Crew and its collaborations, inspiring a culture of grooming excellence both within the sports arena and beyond. Through this initiative, American Crew aims to cultivate an active community of grooming enthusiasts,
unifying men through style, education, and passion for grooming. Fans should be ready for an exhilarating experience as the mobile barber truck rolls into FSU, helping students learn the tricks of the trade while celebrating their school spirit.
In conclusion, American Crew's partnership with Florida State Athletics isn't just about grooming; it's about forging connections, creating memorable experiences, and inspiring the next generation of men to take pride in their grooming regimens. As they embark on this exciting journey together, both brands reflect a shared commitment to excellence and functionality that resonates with today’s grooming standards.
Stay tuned for more information about upcoming events and activities from American Crew and FSU Athletics, showcasing the vibrant intersection of sports, style, and community!
As part of the activation, American Crew will introduce various interactive workshops, styling makeovers, and product sampling opportunities that bring the essence of male grooming to life. Alongside American Crew, leading antiperspirant brand Mitchum will enhance the experience through product giveaways, ensuring an engaging presence for students and fans alike.
Jacqueline Mandaro, General Manager of American Crew North America, expressed the company’s commitment to grooming enthusiasts by stating, "As we embark on another year of partnering with FSU, American Crew is more committed than ever to inspiring the next generation of hair grooming enthusiasts. These in-person events allow us to bring our brand's commitment to education, craft, and community to life in an authentic and engaging way. We look forward to creating memorable experiences that leave a lasting impression — on and off the field."
Clint Cure, Vice President of Florida State Global Partnerships, also shared his excitement, highlighting the seamless integration of American Crew’s creativity into FSU’s fan engagement initiatives. He noted, "We are thrilled to extend our partnership with American Crew and introduce Mitchum to our dedicated fanbase. From our initial discussions, it was evident that their passion and creativity fit perfectly with our vision for unique, interactive experiences that our fans expect. This partnership will enhance the overall gameday experience, and we can't wait to share it with Noles everywhere."
American Crew’s diverse portfolio includes products catering to various hair types, textures, and grooming needs, supporting men who want to look and feel their best. The launch of the 'Style Like a Pro' campaign further cements American Crew's position as a leading grooming brand within the professional sports community. The company plans to feature in several significant athletic events throughout 2025 and beyond.
Fans and students are encouraged to stay updated on American Crew's appearances by following their Instagram account (@americancrew), where details of the truck's stops and special promotions will be shared. Additionally, attendees will have the opportunity to purchase products featured during the tour via Amazon.com.
Founded in 1994, American Crew revolutionized men's grooming, establishing a range of hair and body products specifically designed for men. Thirty years later, the brand continues to thrive, boasting extensive distribution in over 30,000 salons, barbershops, and authorized retailers across more than 50 countries. The relationship between American Crew and Florida State Athletics adds another dimension to the university’s fan experience, securing a place for engaging grooming presents at college events.
This partnership not only elevates the gameday atmosphere but also emphasizes the importance of grooming and self-care in nurturing confidence among men encompassed in vibrant and dynamic environments. As the 'Style Like a Pro' campaign unfolds, exciting moments await from American Crew and its collaborations, inspiring a culture of grooming excellence both within the sports arena and beyond. Through this initiative, American Crew aims to cultivate an active community of grooming enthusiasts,
unifying men through style, education, and passion for grooming. Fans should be ready for an exhilarating experience as the mobile barber truck rolls into FSU, helping students learn the tricks of the trade while celebrating their school spirit.
In conclusion, American Crew's partnership with Florida State Athletics isn't just about grooming; it's about forging connections, creating memorable experiences, and inspiring the next generation of men to take pride in their grooming regimens. As they embark on this exciting journey together, both brands reflect a shared commitment to excellence and functionality that resonates with today’s grooming standards.
Stay tuned for more information about upcoming events and activities from American Crew and FSU Athletics, showcasing the vibrant intersection of sports, style, and community!
Topics Consumer Products & Retail）
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