Akisapo Integrates MoEngage to Drive Digital Transformation in Vacant House Market

Introduction

DearOne, a newly established subsidiary of NTT Docomo focused on marketing, has recently partnered with JECT ONE to integrate MoEngage, a marketing automation tool designed to address the vacant house problem in Japan. This initiative aims to enhance digital customer engagement and improve customer understanding in the vacant home market.

MoEngage Implementation Background

Akisapo, operated by JECT ONE, provides solutions to property owners struggling with vacant houses by offering optimal plans, whether it be utilizing or purchasing the property. Before implementing MoEngage, the company faced some significant challenges:

1. Lack of an Integrated Platform: There was no unified platform to deliver the best customer experiences.
2. Data Integration and Analysis Issues: The existing setup did not effectively integrate and analyze data for marketing efforts.
3. Rigid Existing Workflows: Established workflows made it difficult to design flexible responses based on online behavioral data.

To address these challenges, MoEngage was adopted to visualize user behaviors digitally and create a system for the optimization of marketing measures based on this data.

Benefits of MoEngage Adoption

The introduction of MoEngage has enabled Akisapo to gain detailed behavioral insights, such as page views and email opens. This allows for optimized pop-up displays and tailored email campaigns for each user. Moreover, the service can now transition from uniform responses to nurturing strategies based on users' engagement levels, facilitating better collaboration between sales and hot leads.

For further details on the impact and background of the MoEngage implementation, refer to the linked article here.

Insights from JECT ONE's Marketing Lead

Tomoharu Watanabe, Head of the Marketing Department at JECT ONE, commented, "I believe marketing is crucial for accelerating business growth, and deepening customer understanding is essential. That's why we needed a tool capable of capturing user behaviors and emotions, and MoEngage fits our needs perfectly."

Watanabe praises MoEngage's intuitive user interface and seamless data integration, allowing them to focus on 'customer understanding-based marketing.' With MoEngage, the team can track user movements, such as which emails are opened and which pages are visited, at an event level. This capability allows for hypotheses to be made about effective approaches for different user behaviors and the immediate implementation of strategies based on those insights.

While tools like GA4 are generally used for data analysis, MoEngage consolidates analysis, action implementation, and impact evaluation, which Watanabe finds exemplary.

Overview of MoEngage

MoEngage is a customer engagement platform utilized by over 1,350 companies worldwide, providing superior engagement experiences to individual users. The platform encompasses essential features like cross-channel messaging across apps and websites, email, LINE, and advertising, as well as user behavior analysis, A/B testing, recommendations, and personalization. With AI-assisted features, MoEngage enables straightforward and effective one-to-one marketing strategies based on user insights.

Advanced Marketing Solutions

With MoEngage's sophisticated user interface, marketers can execute complex personalized campaigns without needing engineering skills. For example, they can create intricate target segments that combine customer behavior and demographic data in just a few minutes.

AI Assistance for Enhanced Efficiency

MoEngage is equipped with advanced AI features that improve communication quality between customers and marketers. This functionality allows for the instantaneous creation of precise target segments based on customer preferences and behavioral predictions, while automatically optimizing the delivery channel and timing of messages.

For more information about MoEngage, visit here.

About DearOne

DearOne is a new business venture under NTT Docomo focused on marketing. They offer various solutions including

- ModuleApps 2.0: A framework to develop official apps by incorporating essential features.
- ARUTANA: A retail media platform for cross-promoting advertisements across retail applications.
- Amplitude: A user behavior analytics tool, among other marketing technologies designed to facilitate the growth of digital products like apps and e-commerce sites.