#Japan #InterPark #Sapporo #Sasuke #Kagemaru

Kagemaru: The New AI Feature Revolutionizing Sales Support

On October 1, 2025, Interpark, a cloud service company based in Sapporo, Hokkaido, will unveil Kagemaru, an innovative AI feature designed to assist sales activities. This feature, available as an option for their existing product Sasuke, aims to empower sales personnel by providing valuable insights and support through every stage of the sales process.

About Kagemaru

Kagemaru leverages advanced artificial intelligence to analyze leads and customer data efficiently, helping businesses optimize their sales strategies. It serves as an AI partner that not only streamlines the process of lead management but also facilitates knowledge sharing among team members. By focusing on collective learning, Kagemaru encourages each sales representative to approach clients with confidence and improved operational quality.

In alignment with the launch, Interpark is initiating a special campaign from October 1, 2025, offering unique incentives to the first ten companies that subscribe to the service.

Addressing Sales Challenges Facing SMEs

Despite the increasing relevance of digital transformation (DX) and AI in enhancing business practices, many small and medium-sized enterprises (SMEs) in Japan lag behind larger corporations in adopting these technologies. The 2024 SME White Paper highlights that over 66% of SMEs are still grappling with digitalization to improve operational efficiency and data analysis.

Kagemaru addresses this gap by offering tools specifically designed for SMEs seeking to enhance their sales efficiency through AI integration. It ensures that all sales activities are not only efficient but also based on data-backed insights, which can lead to significant business growth. This transformation comes at a crucial time when the need for sophisticated sales strategies is paramount.

AI-Driven Solutions for Common Sales Issues

Kagemaru is engineered to tackle universal selling challenges that many businesses face, including:

• - Varying Skills and Experience Levels: Kagemaru standardizes approaches, ensuring every team member can execute high-quality sales techniques.
• - Research Burdens: By automating the data collection and analysis processes, Kagemaru minimizes the research time that sales teams traditionally spend.
• - Identifying Key Prospects: AI-powered insights help teams discover which customers to approach at the right time.
• - Tailored Communication: Gathering and sharing effective communication styles and methods become easier, leading to stronger client relationships.
• - Methodology Sharing: Kagemaru archives and disseminates effective approaches and strategies among team members, enhancing overall performance.

Kagemaru's strong capabilities in three primary areas enhance its value as a partner in sales activities:

1. Approach: Proposing quality engagement strategies that enhance sales effectiveness.
2. Research: Streamlining the identification of relevant company data, thereby allowing teams to concentrate on crucial customer insights.
3. Coaching: Delivering feedback and improvement recommendations to elevate team performance and standardize successful sales practices.

Kagemaru Scenarios: Timely and Effective Proposals

Integrating a feature called Kagemaru Scenarios, the system automatically suggests next steps based on previous engagements with leads in the database:

• - Best Practices: Suggestions for talk points or email content for the next outreach.
• - Contact Timing: Indications of when to follow up with potential clients.
• - Purpose and Key Points: Frameworks for reaching out effectively across various channels.

This focused support can significantly amplify sales outcomes, feeding back into organizational learning to enhance future performance.

Campaign Launch

To celebrate Kagemaru’s introduction, Interpark will conduct a special campaign lasting from October 1 until November 30, 2025. This promotion is limited to the first ten new and existing customers who integrate Kagemaru with their Sasuke subscriptions. Benefits include waived initial fees and free implementation support services.

In conclusion, Kagemaru offers a robust solution that not only assists in navigating the complexities of modern sales environments but also aims to empower small and medium-sized enterprises to thrive amidst the evolving digital landscape. As an innovative AI assistant, Kagemaru is set to become a trusted ally for many sales teams across the globe.