Halmeck's Private Brand Products Now Available as Hometown Tax Return Gifts

Halmeck, a leading magazine company with the top-selling publication “Harumeku,” is thrilled to announce the incorporation of two of its popular private brand products into hometown tax return gifts across Japan. These products, developed and sold by Halmeck, include the "Halmeck Osechi" and "Halmeck Carrot Juice," both of which have been well-received by customers and are now offered as rewards for taxpayers who contribute to local municipalities.

Details on the Products

The "Halmeck Osechi" is crafted using a unique reader-participation development process. This past year, feedback from a broad audience of 2,687 participants helped shape the final product. Celebrating 20 years since the start of sales, the Osechi combines traditional New Year's flavors with contemporary food culture, keeping in mind the diversified family structures and various ways of celebrating New Year today. This year’s lineup caters to different preferences, offering options suitable for individuals or families across three generations.

The municipalities providing these special Osechi gifts include:

- Nakatsugawa City, Gifu Prefecture: Offers three servings of Shichifukujin, two servings of Sakura, and sizes for one to six people for Fukujyu Osechi.
- Toyama City, Toyama Prefecture: Offers three servings of Kirameki and a range of servings for Izumi from one to six.

More information can be found through the Furusato Choice platform.

Halmeck Carrot Juice

This year also marks the 20th anniversary of Halmeck’s Carrot Juice, which has sold over 50 million cups since its launch. Consumed daily by many, this juice is made with an emphasis on safety, using only organic carrots and domestic ingredients. No water is added, ensuring customers receive the full benefits and flavors in every bottle. One serving provides a rich supply of Vitamin A, making it an ideal addition to daily dietary habits, particularly in fluctuating temperatures.

The carrot juice is available as a part of the hometown tax return gifts via:

- Hirosaki City, Aomori Prefecture: Can be found on Furusato Choice, JRE MALL, Rakuten, Sato Furu, ANA, JAL, and Amazon.

Future Plans

Looking ahead, Halmeck plans to continue expanding its private brand offerings, increasing their role in hometown tax return gifts while contributing to local municipalities. The brand, which targets women over 50, aims to deliver valuable information promoting a positive and vibrant lifestyle. Through its magazine and various channels, Halmeck provides a wealth of topics including health, cooking, fashion, money management, and interviews with notable figures.

Halmeck also engages with its audience through catalog sales and online shopping, offering a diverse range of products that span fashion, beauty, wellness, and more. Products are developed based on extensive research conducted through its think tank, "Halmeck Ikikata Jozu Kenkyujo," which captures and implements user feedback into the design of its offerings. Thus, it maintains robust support from its female clientele.

Company Overview

Company Name: Halmeck Co., Ltd.
CEO: Takao Miyazawa
Headquarters: 1-1, Kagurazaka 4-chome, Shinjuku, Tokyo, 162-0825
Established: July 24, 2012
Business Type: Publishing and ecommerce
Website: Halmeck Holdings
Catalog: Halmeck Catalog