#Japan #Tokyo #Flying Tiger #Rainbow Pride #Tokyo Rainbow

Flying Tiger’s Commitment to Diversity

Flying Tiger Copenhagen, a unique design goods store founded in Denmark, is taking a vibrant step toward promoting equality. As part of their Pride campaign for June’s Pride Month, the brand plans to unveil a special series of 34 Pride-themed products on April 18, 2025, along with an additional five existing products. This initiative aims to foster understanding and acceptance of LGBTQ+ communities through engaging retail experiences while directly supporting charitable efforts.

A Meaningful Contribution

As a cornerstone of this Pride campaign, Flying Tiger has pledged to donate 2% of the sales from the relevant Pride items to the Tokyo Rainbow Pride, an NPO dedicated to visibility and inclusion for diverse sexual identities. This contribution aligns with Flying Tiger's mission, as the brand aims to provide catalysts for a richer life, in tune with the NPO’s goal of facilitating understanding surrounding sexual diversity and related issues.

This initiative will run from April 18 to June 30, 2025, across all Flying Tiger stores, including online channels. The donation will be finalized in August, with details disclosed on the brand’s site in July.

Featuring New and Existing Products

The colorful Pride series is designed not only to be visually appealing but also to encapsulate significant messages pertaining to acceptance and diversity. From stylish accessories to everyday items, the collection is crafted to suit both casual outings and special events such as parades. Notable products include:

• - Rainbow Headbands and Chic Glasses for an instant style boost.
• - Fashionable Sunglasses – essential for outdoor events.
• - Fun Stickers to decorate nails, hair, and body, promoting festive spirit.
• - Trendy Tote Bags and Flags for parade participants.

Flying Tiger's array of products, such as USB fans, fiber lamps, and quirky drink dispensers, ensures that there’s something for everyone, making these items perfect for both daily use and social gatherings.

A Legacy of Pride

This isn’t just a one-off campaign. Flying Tiger has been selling Pride-themed products for over a decade, establishing them as a staple collection known for infusing joy and inclusivity into daily life. The brand's values, rooted in openness and understanding, reflect Denmark's rich history of embracing diversity. In 1989, Denmark became the first country globally to introduce a registered partnership for same-sex couples, a pioneering act followed by the legalization of same-sex marriage in 2012. Flying Tiger strives to echo these principles of diversity, equity, and inclusion in its business practices and community engagements, reinforcing its role as a beacon for those seeking acceptance.

Collaboration and Global Impact

With collaborations occurring globally in countries such as Sweden, France, Spain, and Italy, Flying Tiger participates actively in local Pride events, furthering their commitment to these vital causes. It’s essential to note that while this donation to Tokyo Rainbow Pride represents a heartfelt contribution from Flying Tiger, it does not correlate with event sponsorships.

Through initiatives like this, Flying Tiger Copenhagen aspires not just to celebrate diversity but to be part of a larger conversation around acceptance and community building. For fans and new customers alike, the upcoming Pride collection symbolizes more than just products; it embodies a movement toward a more inclusive world.

About Flying Tiger Copenhagen

Founded in Copenhagen in 1995, Flying Tiger has evolved into a beloved brand offering a unique range of humorous and colorful Scandinavian design items. With stores throughout Japan, including 58 locations as of April 2025, the brand focuses on creating entertaining shopping experiences at affordable prices. Customers can stay updated by visiting the brand’s site or following them on social media, where they frequently share merchandise highlights and event information.

Flying Tiger invites everyone to join them in celebrating pride and diversity through their upcoming product launch. Together, let’s create more moments that foster understanding and acceptance.