#Japan #Tokyo #Immedio #Immedio Box #Lead Analysis

Immedio Box Unveils New AI-Powered Lead Analysis Feature

In a significant move for B2B marketing, Immedio, a company located in Minato, Tokyo, has officially launched its Lead Analysis AI feature in the Immedio Box, a tool aimed at enhancing engagement with existing leads. The announcement was made following the feature's presence in a recent article published in the Nikkei newspaper on June 17, demonstrating its anticipated impact in the marketing landscape.

Background for the Lead Analysis AI Development

The B2B marketing sector has been grappling with challenges in acquiring new leads, impacted by various external factors such as rising advertising costs, the surge in exhibition expenses, cookie regulations, and intensified competition. As a result, the cost of lead acquisition has consistently increased while the influx of inbound leads has stagnated.

To combat these issues, many companies have begun employing dedicated inside sales teams to focus on outbound efforts and revive their house lists—those existing leads who have previously interacted with their services. However, businesses are now facing severe constraints in manpower and division of labor, leading to bottlenecks in growth linked to the hiring and retention of inside sales personnel.

To address these challenges, Immedio Box was developed as a solution to the twin issues of lead scarcity and personnel shortages. The tool enables users to send newsletters to their house lists, identifying readers as they engage with provided materials. Once readers advance to a certain page of the document, a pop-up prompt for a business meeting appears, complemented by notifications via email and chat tools. This strategy allows inside sales teams to follow up on the leads that exhibit the highest engagement levels. The introduction of the Lead Analysis AI is designed to further streamline this follow-up process, ensuring sales teams can effectively pursue promising leads.


Concept image of the lead acquisition pop-up
Source: IDEATECH's survey on B2B marketing, 2024

Features of the Lead Analysis AI

With the Lead Analysis AI feature, users can simply upload their proposal documents (PDFs) to receive automated insights into who is interested, what pages sparked their interest, and the sequence in which they engaged with the content. This powerful AI-enhanced tool enables sales teams to visualize and identify leads with a high likelihood of conversion.

The AI meticulously analyzes which customers have shown interest in the materials sent by the sales team, elucidating not only the factors driving their engagement but also the specific sections of the documents they found appealing. By employing this technology, sales staff can gain insights into critical contact points that could lead to successful negotiations. Here’s how it works:

1. Visualizing Interest Levels in Real-Time: The AI provides real-time analysis, showing who read which parts of the document and the order in which they did so. This allows for the differentiation between mere superficial engagement, such as a hasty glance at a page, and actions more indicative of genuine interest, which can lead to future discussions.

2. Standardizing Proposal Efforts: By leveraging AI summary insights, salespeople no longer need to rely on personal intuition or experience to gauge customer interest. The technology democratizes insight, equipping the entire sales team with tools to execute consistent and effective outreach strategies based on data rather than guesswork.

Future Product Developments

As the marketing landscape continues to evolve, the need to engage customers through richer content types beyond mere articles and documents is evident. Immedio Box is already adapting to these demands, allowing for video content hosting and the visualization of user engagement history with demos and product highlights. Users can also set publishing periods for materials, making it easier to share webinar archives and explore diverse promotional avenues.

The Lead Analysis AI feature is set to expand into video analytics, enabling companies to extract concrete interest data from videos that were previously uploaded to sharing platforms without much follow-up. This transition aims to enhance the understanding of customer preferences and behaviors further.

Developer Insights

Throughout the development process, balancing speed and accuracy was paramount. Given the potential variability in proposal lengths and the likelihood of simultaneous user requests, careful focus was placed on selecting the most suitable AI model for operational requirements. Collaborating closely with Product Managers and designers, the development team prioritized user experience, allowing for manual corrections of AI outputs to enhance user-friendliness.

The success of this seamless AI feature implementation was significantly facilitated by an already robust tracking foundation for document viewing logs and the underlying database structure. This groundwork allowed the AI to accurately identify highly engaging slides and behavioral patterns for user interactions, enabling a swift release of the Lead Analysis AI.

Immedio's commitment to evolving its product offerings through leveraging AI capabilities aligns with its mission to foster successful outcomes for its clients, ensuring that technology consistently drives value in marketing processes.

Company Overview

Founded on April 1, 2022, Immedio is dedicated to providing B2B web engagement tools aimed at creating valuable encounters. With an ethos of fostering connections between creators and users, the company believes in the transformative power of technology and imagination to pave the way towards a better tomorrow.

For more information, visit Immedio's official website.