Zippy Brands Launches Innovative Wearable Collectibles with NHL Alumni Association
Zippy Brands and NHLAA Join Forces for Unique Collectibles
In an exciting development for hockey enthusiasts, Zippy Brands Inc. has recently formalized a multi-year licensing agreement with the NHL Alumni Association (NHLAA). This partnership aims to unveil the innovative ZippyBack™, a series of wearable collectibles that feature the names and numbers of some of hockey's greatest players. Set to launch in early 2026, this initiative promises to bring a fresh dimension to fan engagement within the hockey community.
Transforming Fan Apparel
The ZippyBack™ system is designed to modify baseball-style caps, utilizing previously unused space for personalized displays. Measuring approximately 1 inch by 2 inches, these inserts allow fans to proudly showcase their favorite players every time they wear their cap. The initial roster from the NHL Alumni Association will include six of the sport’s all-time greatest players in what is called The GOAT Series (Greatest of All Time Series). Each ZippyBack insert will be individually serialized and come with a Certificate of Authenticity, enhancing the collector's experience.
A Perfect Match
Joel Matlin, the founder of Zippy Brands Inc., expressed his enthusiasm about the partnership. He commented, “This collaboration is a perfect fit; the NHLAA embodies the essence of the most iconic figures in hockey history. ZippyBack™ provides fans a novel and collectible way to honor the legends they grew up watching.” Matlin's excitement is echoed by Glenn Healy, the Executive Director of NHLAA, who stated, “ZippyBack™ is a fresh and innovative platform that celebrates our historic players in a new way. We are thrilled to engage fans on this level.”
Affordable and Accessible
As part of its commitment to making collectibles accessible to all fans, ZippyBack products are expected to retail for under $20 (USD). This pricing strategy ensures that fans of all ages can celebrate their favorite players without breaking the bank. The novelty of ZippyBack lies in the collectability aspect—fans can continuously update their look by acquiring new inserts, showcasing the players who have significantly contributed to the sport.
About Zippy Brands Inc.
Founded by Joel Matlin, Zippy Brands Inc. has a history of innovation in the consumer products sector. Best known for establishing AlarmForce, a leading home-security brand, Matlin has spent the last four decades creating and expanding numerous companies. The launch of ZippyBack reflects his ongoing dedication to merging creativity with consumer needs, as the brand also owns other platforms like ZippyBelts.com.
About the NHL Alumni Association
Established in 1999, the NHL Alumni Association serves as the official body representing former National Hockey League players. Its mission focuses on honoring the past while connecting players with the fans who admire them through various programs and initiatives. The organization continues to enrich the hockey community through unique experiences and partnerships, indicating a commitment to preserving the game’s rich history while adapting to modern fan engagement strategies.
As Zippy Brands Inc. prepares to roll out the ZippyBack™ series in 2026, the synergy between a collectible product and fan connectivity promises to yield exciting new ways to honor the legends of hockey. Stay tuned for more updates as this exhilarating partnership unfolds!
Topics Consumer Products & Retail）
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