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Anthropologie Unveils Fall 2025 Campaign with Camila Mendes

Anthropologie, a renowned global lifestyle brand, has launched its anticipated Fall 2025 campaign titled "Anthro, Always." This innovative campaign, which features actress Camila Mendes, aims to celebrate the multifaceted roles women embody in their daily lives while showcasing the brand's enchanting new fall collection.

The campaign's photoshoot took place in London and was skillfully directed by Dan Martensen. The driving creative force behind the campaign was Jisoo Kang, Anthropologie's Chief Creative Officer, who emphasized the significance of collaboration in this project. “Working with Camila felt like true creative collaboration,” Kang shared. “From the very start, she was involved in the process, bringing her energy, warmth, and wit to every moment.” Mendes was chosen for her embodiment of a joyful and confident spirit, reflecting the core essence of Anthropologie's brand.

In the visual campaign, Mendes showcases an array of stunning pieces from the Fall 2025 collection, styled by the talented Kyla Flax, the Head of Styling at Anthropologie. The actress is seen wearing romantic dresses layered with chic outerwear as well as structured, patterned pieces adorned with quirky accessories. This combination provides the perfect inspiration for customers to curate their own fall wardrobes.

Mendes herself expressed her enthusiasm for the collaboration, noting that this partnership aligns seamlessly with her life and current style. “I've been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit,” Mendes commented. She further shared, “I've loved the brand since I was a teenager, so working on this campaign felt personal in the best way.” Her experience on set proved to be a creatively liberating process that allowed her to infuse personal touches into the campaign imagery.

The Fall 2025 assortment reinforces Anthropologie's reputation as a prime destination for fashion enthusiasts. With an impressive range of products, the collection features voluminous faux fur coats and refined form-fitting separates crafted with the season's signature textures. Holly Thrasher, Chief Merchandising Officer for Anthropologie Women's, emphasized the aim to deliver a beautiful, trend-forward assortment accessible at varying price points that appeal to a diverse clientele.

“Our priority was to create a collection that encourages customers to experiment with cozy tweeds, mix plaids, and embrace new silhouettes that suit their lifestyle,” Thrasher explained. This dedication to diversity is reflected in the variety of styles offered within the collection, ensuring there is something for every customer.

Throughout this exciting season, the brand will utilize engaging campaign assets featuring Mendes across various marketing platforms, including social media and outdoor advertising. Particularly, there will be a significant focus on generating behind-the-scenes content for YouTube, allowing viewers insight into the magical world of the campaign.

As part of a broader marketing strategy, Barbra Sainsurin, Global Chief Marketing Officer at Anthropologie, indicated, “For the Fall campaign, we’re continuing to lean into what’s working, prioritizing our social channels and exploring collaborations with more influencer partners. Our goal is to connect directly with our multigenerational customer, as well as Camila's dedicated following.”

Anthropologie aims to foster meaningful relationships within its community through this campaign, inspiring excitement as the new season approaches.

The collection is now officially available for purchase online at anthropologie.com and in stores around the globe, making it easy for fans to explore the chic new styles that Anthropologie has to offer. As a brand known for its unique blend of fashion, home, and lifestyle offerings, Anthropologie encourages customers to explore the diversity of their lifestyle needs.

About Anthropologie

Anthropologie is a modern, design-led lifestyle brand that spans fashion, home, weddings, and gifting—providing customers with immersive shopping experiences that encourage self-expression and creativity. The brand combines exclusive designs with top market quality, reflecting contemporary lifestyles while maintaining a commitment to community, inclusivity, and creativity across all its offerings.