JINRO Launches First Global Campaign Featuring BTS's V: My Favorite JINRO

JINRO Launches "My Favorite JINRO" Campaign with V from BTS

In a groundbreaking move, JINRO, the world’s largest soju brand, has launched its inaugural global campaign, titled "My Favorite JINRO," featuring none other than V of the globally renowned group BTS as its ambassador. The campaign aims to communicate the essence of the JINRO brand in an engaging way and share the joy of everyday moments with consumers around the globe.

The campaign kicks off with the premiere of a captivating main film that showcases V's effortless charm and the brand's core values. The narrative revolves around V receiving an invitation to a party, only to mistakenly end up at the wrong venue. This twist leads to an unexpected gathering where guests from both events come together to enjoy JINRO, highlighting the brand's youthful and trendsetting image while emphasizing its message of uniting people and creating unforgettable experiences.

The film cleverly incorporates symbolic elements that align with JINRO’s global expansion strategy. Room 306 alludes to the three main types of soju offered, as well as the six different flavor variations that are currently available internationally, while Room 307 symbolizes the brand's ambition to introduce even more flavors in the future. JINRO is dedicated to expanding its product offerings to meet the diverse preferences of consumers worldwide, thereby enhancing its market competitiveness.

You can catch the campaign film on JINRO’s official global YouTube channel as well as on the brand’s social media profiles on Instagram and Facebook.

"My Favorite JINRO marks our first global campaign featuring a world-renowned brand ambassador, V from BTS. Through this initiative, we aim to present our brand to consumers worldwide in a more accessible and engaging way. Moving forward, we will strengthen our presence in the global alcoholic beverage market and expand our consumer touchpoints globally to enhance JINRO’s competitiveness as a representative Korean soju brand," stated Jung-ho Hwang, Head of International Business at HiteJinro.

Simultaneously with the campaign launch, JINRO introduced its new global slogan, "Fill The Moment," reflecting the brand’s philosophy of bringing authentic presence, warmth, and energy to daily experiences, naturally accompanying moments that build connections and foster togetherness.

Founded in 1924, JINRO is not just a representative Korean soju brand; it is the world’s number one soju and the best-selling spirits brand globally. JINRO reaches its international consumers through a diverse product portfolio, including its flagship lines: JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL, and JINRO IS BACK, along with a vast range of flavored soju variants that include green grape, peach, strawberry, grapefruit, plum, and lemon flavors.

BTS: Beyond the Scene

BTS, an acronym for Bangtan Sonyeondan or "Beyond the Scene," is a Grammy-nominated South Korean group that has captured the hearts of millions around the world since their debut in June 2013. The group consists of RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Known for their authentic creativity, mainly produced by the members themselves, top-notch stage performances, and a unique bond with their fans, BTS has built a lasting legacy as pop icons of the 21st century, breaking countless global records.

The group has garnered millions of fans worldwide, known as ARMY, released six No. 1 singles on the Billboard Hot 100 since 2020, and performed numerous sold-out stadium concerts around the globe. In 2020, TIME magazine awarded them the title of “Entertainer of the Year,” and they have received multiple Grammy nominations as well as numerous prestigious awards, including Billboard Music Awards and American Music Awards.

BTS’s fifth studio album, released in March 2026, titled "ARIRANG," debuted at No. 1 on the Billboard 200 chart, along with their lead single, "SWIM," achieving No. 1 as well. The members have also embarked on their "BTS WORLD TOUR 'ARIRANG," marking a new dynamic chapter in their careers.

Keep an eye on JINRO and BTS for more exciting collaborations and developments as they continue to charm the global stage together.