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SNIDEL's Latest Collection: A Blend of Tradition and Modernity

On July 3rd, renowned women's brand SNIDEL unveiled its highly anticipated 2026 Autumn/Winter collection, a bold step into the future while embracing traditional elements. This release, held at 12 PM, marks the start of a style evolution themed TENDER TRAD. The collection will be available for advance reservation on July 7th at 12 PM, promising an innovative shopping experience through their official online store, USAGI ONLINE, and the MASH STORE app.

The Theme: TENDER TRAD

As the season transitions, gentle changes are required not just in nature but in fashion too. This collection plays on the idea of reshaping traditional styles into something fresh and wearable for the modern woman. Key components of this collection include gold buttons, emblems, tailored pieces, and shirts grounded in classic traditions yet reimagined through contemporary silhouettes and materials.

Soft Textures and Feminine Silhouettes

SNIDEL has meticulously crafted each piece to evoke a soft femininity without losing strength. By layering intricate textures such as lace, sheer fabrics, and dobby dots, the collection creates an interesting visual contrast aimed at enhancing the subtle elegance of the wearer. The introduction of checks, argyle patterns, and cable knits, alongside animal motifs, infuses an edgy touch to the traditionally refined look, adding depth and modernity to classic designs.

A Color Palette of Earthy Hues

The collection predominantly features warm tones like brown and navy, steering towards a modern yet gentle impression. The color choices are designed to reflect the mood of the season while appealing to the versatile taste of contemporary women.

Key Pieces to Watch

From knitted sweaters priced at ¥17,600, tailored pants available at ¥12,980, to elegant dresses starting at ¥20,900, each item in the collection is designed with attention to detail. Accessories, including hairpieces and necklaces, complete the look offering shoppers a chance to curate their autumn wardrobes with unique finds.

Launch Details

The online launch at 12 PM on July 7th opens an exclusive window for pre-orders, where members can earn MA points at a uniform 10% rate for the duration of the event, adding an extra layer of excitement for fans. This promotional offer will be available until July 9th at 11:59 PM, encouraging early access to the season's favorites.

Meet RIO Inagaki

A highlight of the collection's roll-out is the collaboration with influencer RIO Inagaki, an established figure in fashion as the producer of her brand RIELLE RICHE, alongside her roles as a YouTuber and model. Her refreshing approach to style and beauty tips has garnered a significant following among her peers, enhancing the appeal of the SNIDEL brand among younger consumers.

With its roots tracing back to 2005, SNIDEL continues to redefine the notion of fashion, nestled at the intersection of street culture and elegance. Their dedication to elevating the silhouette of every woman remains unwavering, making them a beloved global brand. With the recent expansion of their retail presence, boasting 38 locations in Japan, 45 in China, and others worldwide, SNIDEL establishes itself as a staple in women’s fashion.

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