Knob Creek® and Eli Manning Team Up for Bold Fantasy Football Picks

Knob Creek® and Eli Manning: A Bold Return for Fantasy Football Fans



As the 2025-2026 NFL season approaches, fans are getting excited, and so are bourbon lovers. Knob Creek®, a staple in the world of premium spirits, is back with its Bold Picks campaign, teaming up with legendary quarterback Eli Manning. This partnership aims to celebrate the artistry of fantasy football, making it a thrilling experience for countless fans across the nation.

Knob Creek® is known for its rich, full-bodied flavor and has been a driving force in American whiskey for years. As part of this year's campaign, Knob Creek® is launching a limited-edition cask strength bourbon called Eli Manning's Bold Pick 2026 Batch. This offering is available nationwide and perfectly timed to coincide with the football season's climax. The bourbon promises to be unapologetically bold—ideal for those who have unwavering confidence in their game day strategies and fantasy picks.

Freddie Noe, the Eighth Generation Master Distiller at Knob Creek®, articulates the brand’s philosophy of confidence both in distillation and on the football field. He stated, “Welcoming Eli back to the distillery was an opportunity to release something truly special. This year's bourbon embodies boldness and speaks to the intensity we all feel on game day.” Unfiltered and bottled at cask strength, this bourbon is designed for those who value robustness in both their spirits and their game day choices.

As fans connect with their favorites during this exhilarating season, they can look to Eli Manning for expert advice. Known for his two-time Super Bowl-winning legacy, Manning's insights will serve as a guiding light for fans navigating the fast-paced world of fantasy football. He will share his bold picks and predictions on Instagram under the handle @KnobCreek, where followers are encouraged to engage and share their thoughts on plays and strategies.

In addition to the bourbon release, fans are introduced to Eli's Gameday Old Fashioned, which features Knob Creek® 9-Year Bourbon—a refreshing drink for gatherings from draft day to the biggest game of the season. With social media at the forefront of today’s interactions, the Bold Picks campaign is designed to reach fans exactly where they thrive. Initiatives will incorporate social influencers, YouTube channels, and Reddit communities to ensure that every fan has access to Manning's bold predictions and whiskey pairings.

For the enthusiasts eager to participate in the excitement, Knob Creek® invites fans to make their own selections through the Bold Picks Sweepstakes. One lucky participant will win a trip for them and their fantasy league members to James B. Beam Distilling Co. in Clermont, KY, for an ultimate watch party experience at the Big Game. Moreover, daily prizes such as Knob Creek® Old Fashioned Kits will be given away throughout the pre-season, incentivizing fans to share their fantasy picks and enjoy the thrilling lead-up to the season.

To enter the sweepstakes, fans can visit www.TheBoldPicksSweepstakes.com. Remember, to participate, individuals must be 21 years and older, and the sweepstakes concludes on November 1, 2025.

Knob Creek®’s illustrious portfolio has set the standard for super-premium whiskey, offering bourbons and ryes aged to elevate their flavors to perfection. Their commitment to quality reflects the dedication that fans show to their fantasy teams and their love for American football. As this season unfolds, the partnership between Knob Creek® and Eli Manning is set to become a treasured tradition that blends sportsmanship and the art of bourbon making.

For further details on the Knob Creek® Bold Picks campaign and updates on upcoming releases, check out their official website or follow them on social media platforms like Instagram and Facebook. The craftsmanship and passion behind each bottle invite fans not only to enjoy exceptional whiskey but to embrace the spirit of friendly competition and camaraderie that defines football season.

About Knob Creek® Bourbon


Knob Creek® has established itself as a leader in crafting full-flavored whiskey, aligning with the traditions of quality that define bourbon. With various expressions and a commitment to delivering bold tastes, Knob Creek® remains a pivotal choice amongst discerning whiskey enthusiasts.

About Suntory Global Spirits


Suntory Global Spirits aims to create rich, premium experiences that harmonize with nature and resonates with connoisseurs and casual enthusiasts alike across its diverse portfolio of spirits.

Topics Consumer Products & Retail)

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