#United States #New York #Italian Food #Brami Pasta #Protein Pasta

Brami's Italian Protein Pasta Makes Waves at Costco

Brami, the fastest-growing pasta company in the United States, is excited to announce a significant milestone with the unveiling of its Italian Protein Pasta at Costco. The launch marks the brand's expansion into six regional markets, a notable achievement for a burgeoning brand. Starting from now until October, Costco shoppers in the Northeast, Northwest, Southeast, Midwest, Texas, and San Diego will have access to this delicious and nutritious product.

A Game-Changing Offering

The Costco-exclusive pack presents Brami's Italian Protein Pasta in an innovative four-pack format. Each pack includes two boxes each of Fusilli and Curly Mac, providing consumers with an exciting and unique pasta experience. Each box contains 16 ounces of pasta and retails at an affordable price of $10.99. But the real charm lies in its nutritional profile: Brami's pasta boasts 70% more protein, 25% fewer net carbs, and three times the fiber compared to traditional pasta options. This makes it an excellent choice for health-conscious individuals seeking to make better dietary choices without sacrificing flavor.

Crafted with Care

What sets Brami apart from the competition is its dedication to quality ingredients. The pasta is proudly made in Molise, Italy, using only two key components: premium Italian durum wheat semolina and whole-milled lupini bean flour. This simple yet effective combination not only enhances the product's taste but also contributes to its impressive nutritional value. Unlike many others, Brami does not include protein isolates, gums, or fillers, ensuring that consumers receive authentic Italian ingredients that deliver true nutrition.

A New Look and New Beginnings

In conjunction with the launch, Brami also announces its updated brand identity, created in collaboration with the design studio Day Job based in Los Angeles and New York City. The fresh packaging channels vintage Italian modernism, reflecting Brami's transformation from a revered snack brand to a beloved name in authentic Italian pasta. With the launch of their new aesthetic, the company aims to embody both tradition and modernity, enhancing the customer experience and bringing a taste of Italy to American kitchens.

Engaging Consumers with a Roadshow

To further celebrate this exciting introduction to Costco, Brami has organized a multi-city tasting tour across key locations such as New York, Chicago, San Diego, Dallas, and Atlanta. This unique roadshow is set to engage with consumers directly, allowing them to sample Brami's pasta and experience the flavors firsthand. Details about the events and schedules will be available through Brami's social media channels at @enjoybrami.

A Vision for Growth

With the launch at Costco and additional plans for the fall season, Brami anticipates that its retail footprint will nearly double by the end of the year. The company is committed to bringing better pasta to households across America while staying true to the authentic Italian traditions it embraces. Founded by Aaron Gatti, a first-generation Italian American who draws inspiration from his childhood visits to Italy, Brami aims to provide wholesome meals that encapsulate the essence of 'la dolce vita' for everyone.

About Brami

Brami has dedicated itself to celebrating the rich legacy of Italian slow-food traditions by creating innovative, protein-rich products designed for modern convenience. Their current offerings include Italian Protein Pasta and Lupini Bean Snacks, with a vision to continue expanding their delicious, nutritious lineup. Having become the #1 fastest-growing pasta brand in the U.S., present in over 5,000 stores nationwide, Brami is reshaping what it means to enjoy traditional Italian cuisine with a contemporary twist. Whether it’s for a weeknight dinner or a special occasion, Brami promises an authentic taste of Italy brought to your table.