Sento Experience
2025-09-05 03:22:59

Tokyo's Sento Experience Gets Digital Boost for Tourists

Digital Coupons Enhance the Sento Experience in Tokyo



In an effort to revive and promote the rich culture of sento (traditional Japanese public baths) in Tokyo, SB Gift Inc. has partnered with the Tokyo Metropolitan Government and local sento associations to implement a digital coupon system. This initiative, now in its fourth consecutive year, aims to attract both domestic and international tourists, showcasing the unique cultural experience that Tokyo's sento offer.

The Initiative: WELCOME! SENTO Campaign


The program operates under the "WELCOME! SENTO" campaign, which seeks to highlight the allure of these historical bathhouses as a must-try cultural experience for tourists visiting the city. The primary goal is to encourage more visitors to step into the warm, soothing waters of a sento and enjoy a slice of traditional Japanese life.

From September 1, 2023, until February 28, 2024, special digital coupons that reduce the entry fee to a sento to just ¥300 will be distributed at various tourist information centers, the Tokyo Metropolitan Government Building, and select accommodations within the city. Tourists can present these coupons upon arrival at the sento to enjoy the discounted rate.

Campaign Specifics: Engaging Tourists through Discounts


In addition to the coupons provided at tourist centers, a separate campaign is designed to elevate the visibility of sento. This effort coincides with several international sports events hosted in Tokyo this year, attracting an influx of visitors. Each guest attending these events will also receive the same ¥300 entry discount, further familiarizing them with one of Tokyo's hidden gems.

The Role of SB Gift’s Digital System


SB Gift's digital coupon system not only streamlines the process for users but also enhances the experience for sento owners. The system allows for seamless activation via smartphones, enabling tourists to enjoy their experience without the need to carry cash or physical vouchers. By entering a simple store code on their mobile devices, visitors can easily authenticate their coupon usage, facilitating a quick entry process.

Additionally, this system allows for real-time monitoring of redemption rates, providing valuable data to gauge the effectiveness of the campaign and inform future marketing strategies. Notably, the structure also includes measures to prevent misuse, ensuring the integrity and fairness of the promotional effort.

Commitment to Cultural Promotion


As the tourism sector continues to recover post-pandemic, SB Gift remains committed to enhancing Japanese culture's reach. Through initiatives like the regional revitalization coupons and digital gifting options, the company aims to stimulate the local economy while spotlighting the engaging and relaxing experiences offered at sento across Tokyo. By promoting these traditional bathhouses, SB Gift not only fosters interest among tourists but also helps preserve a vital aspect of Japan's communal heritage.

For further details about SB Gift's programs, you can visit SB Gift Local Government Coupon.

Company Overview


Founded in 2006, SB Gift Inc. specializes in digital gifting and solutions aimed at promoting regional revitalization. With robust expertise and experience, the company is dedicated to developing services that fulfill diverse needs, from digital coupons to online campaigns.

Company Specifics:


  • - Name: SB Gift Inc.
  • - Address: Tokyo Office, 2F, Shimbashi Square Building, 5-14-10 Shimbashi, Minato-ku, Tokyo; Fukuoka Office: 2-2-2 Jikyu-Hama, Chuo-Ku, Fukuoka.
  • - Capital: ¥35 million
  • - URL: SB Gift Corporate website


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Topics Consumer Products & Retail)

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