#Japan #Okinawa #OWNDAYS #Contact Lenses

OWNDAYS Expands Contact Lens Business in Okinawa

Introduction

OWNDAYS, a prominent eyewear brand known for its innovative approach to customer service, is making significant strides in the Okinawa market. Starting November 2025, the company will officially launch its contact lens business in the region, effectively tackling issues that local customers have faced, such as long delivery times and limited purchase options.

The New Initiatives

Establishing a New Shipping Center

Beginning on November 19, 2025, OWNDAYS will activate a new shipping center in Naha City, Okinawa. This facility is set to revolutionize the delivery process for contact lenses, slashing the average delivery time from 2-3 days down to just one day. Customers who place their orders before noon will benefit from same-day dispatch, allowing for urgent purchases in response to unexpected shortages.

The First Exclusive Sales Booth

Following shortly on November 21, 2025, OWNDAYS will open a new store within the San-A Keizuka City complex, which will host the first dedicated contact lens sales booth in Japan. This will grant customers the opportunity to purchase all products from the OWNDAYS Contact range directly, as the brand expands beyond its online platforms. Although customers will need to provide their prescription or degree information for purchases, this addition marks a new chapter in the way contact lenses are sold in Japan.

Meeting Local Needs

Historically, residents of Okinawa have faced several challenges related to contact lens purchases. With only 42% of customers switching to subscription services, far exceeding the national average, there is clear demand for improved access to these products. This move by OWNDAYS not only optimizes logistics and sales strategies but also aligns with the brand's commitment to improving the daily lives of its customers.

Ongoing Community Efforts

Since 2009, OWNDAYS has been actively involved in various social contribution initiatives in Okinawa, including providing free glasses to schoolchildren in collaboration with local governments. The introduction of the contact lens service is a continuation of this commitment, aiming to enhance the quality of life for all Okinawa residents.

Promotions and Campaigns

To celebrate the launch of the new store, OWNDAYS will host several special promotions:
1. Contact Lens 50% Off Sale: From November 21 to December 4, purchase selected contact lenses at half-price.
2. Half Price on Second Pair of Glasses: When buying two pairs of glasses, customers can get a second pair for half the price.
3. 30% Off for First-Time Customers: New customers at the store will enjoy 30% off their first complete set of eyeglasses.

These promotions are designed to encourage new customers to try their products and ensure a smooth transition into the contact lens service.

Local Advertising Campaign

Alongside these developments, OWNDAYS will launch a regional TV campaign on November 21, titled "Contact Lenses for the Greedy." This ad aims to simplify the company's pricing structure, promoting a straightforward message of a flat rate for all types of vision correction needs, including specialized lenses for astigmatism and presbyopia.

Enhancing Customer Experience

The commercial features individuals of varying ages and backgrounds, reflecting the diverse needs of Okinawa's consumers. By deliberately addressing the complexities of purchasing contact lenses, the campaign touches on the desire for accessible, flexible options in vision care. Furthermore, orders processed during the campaign will be shipped in specially designed boxes, further reinforcing the theme of indulgence and customer engagement.

Conclusion

With its innovative approach and commitment to customer care, OWNDAYS is set to transform the landscape of contact lens shopping in Okinawa. By tackling logistical challenges, expanding product availability, and enhancing customer experience, OWNDAYS aims to ensure that residents no longer have to compromise on their vision needs.

For more information on OWNDAYS and their new services, visit their official contact lens site.