Genpact's Global Rebranding: A New Era for Advanced Technology Solutions
On September 8, 2025, Genpact (NYSE: G), a recognized leader in advanced technology services and solutions, officially announced a major global rebranding. This transformation highlights the company's strategic shift towards offering agentic solutions that seamlessly integrate advanced technology with deep industry knowledge and process intelligence.
To commemorate this significant milestone, members of the Genpact leadership team gathered at the New York Stock Exchange to ring the opening bell, marking a fresh chapter for both the company and its loyal clients.
As part of this rebranding, Genpact unveiled a refreshed logo accompanied by a new tagline: 'on it.' This phrase encapsulates the company’s ethos of proactive transformation and its commitment to delivering exponential value in a rapidly changing business landscape. According to Balkrishan "BK" Kalra, the CEO of Genpact, the transition to agentic-driven solutions reimagines traditional business operations. He emphasized that the harmonious blend of process intelligence and artificial intelligence within their offerings is designed to enhance client operations significantly.
Earlier this year, during the company’s 2025 Investor Day, Genpact introduced its updated growth model, GenpactNext, which underpins its pivot towards advanced technologies. Through this model, Genpact aims to create AI solutions that autonomously manage complex business processes, enabling clients to become more agile and responsive to market demands.
Caitlin Blewett, Genpact’s Chief Marketing Officer, elaborated on the new tagline, stating, "'On it' is the essence of who we are and what we do." She noted that the company's culture, characterized by a spirit of innovation and change, serves as its greatest competitive advantage. In a world where speed is critical, Genpact strives to move faster than the competition, ensuring they remain at the forefront of advancements in technology and client service.
Genpact’s rebranding reflects not just a visual change but a strategic positioning that is rooted in a commitment to support businesses in navigating digital transformation. As businesses increasingly recognize the need for agile and intelligent solutions, Genpact’s approach is designed to meet these evolving requirements effectively.
The company's dedication to innovation has fostered a reliable partner ecosystem and elevated client trust throughout decades, allowing it to provide impactful solutions that redefine operational standards. Moving forward, Genpact will continue to leverage its deep expertise in process intelligence and AI to offer services that not only transform businesses but also create lasting value for clients globally.
To explore this transformation and see the rebrand in action, readers are encouraged to visit Genpact's official website and follow their updates across social media platforms. The transition marks an exciting time for Genpact as it gears up to harness the power of advanced technology to revolutionize business operations, making it a noteworthy player in the sector.
In conclusion, Genpact's global rebrand is a clear declaration of its commitment to leading the charge in advanced technology solutions. With its new identity, the company is poised to empower its clients with innovative approaches and deliver superior outcomes, reinforcing its status as a front-runner in the industry.
To commemorate this significant milestone, members of the Genpact leadership team gathered at the New York Stock Exchange to ring the opening bell, marking a fresh chapter for both the company and its loyal clients.
As part of this rebranding, Genpact unveiled a refreshed logo accompanied by a new tagline: 'on it.' This phrase encapsulates the company’s ethos of proactive transformation and its commitment to delivering exponential value in a rapidly changing business landscape. According to Balkrishan "BK" Kalra, the CEO of Genpact, the transition to agentic-driven solutions reimagines traditional business operations. He emphasized that the harmonious blend of process intelligence and artificial intelligence within their offerings is designed to enhance client operations significantly.
Earlier this year, during the company’s 2025 Investor Day, Genpact introduced its updated growth model, GenpactNext, which underpins its pivot towards advanced technologies. Through this model, Genpact aims to create AI solutions that autonomously manage complex business processes, enabling clients to become more agile and responsive to market demands.
Caitlin Blewett, Genpact’s Chief Marketing Officer, elaborated on the new tagline, stating, "'On it' is the essence of who we are and what we do." She noted that the company's culture, characterized by a spirit of innovation and change, serves as its greatest competitive advantage. In a world where speed is critical, Genpact strives to move faster than the competition, ensuring they remain at the forefront of advancements in technology and client service.
Genpact’s rebranding reflects not just a visual change but a strategic positioning that is rooted in a commitment to support businesses in navigating digital transformation. As businesses increasingly recognize the need for agile and intelligent solutions, Genpact’s approach is designed to meet these evolving requirements effectively.
The company's dedication to innovation has fostered a reliable partner ecosystem and elevated client trust throughout decades, allowing it to provide impactful solutions that redefine operational standards. Moving forward, Genpact will continue to leverage its deep expertise in process intelligence and AI to offer services that not only transform businesses but also create lasting value for clients globally.
To explore this transformation and see the rebrand in action, readers are encouraged to visit Genpact's official website and follow their updates across social media platforms. The transition marks an exciting time for Genpact as it gears up to harness the power of advanced technology to revolutionize business operations, making it a noteworthy player in the sector.
In conclusion, Genpact's global rebrand is a clear declaration of its commitment to leading the charge in advanced technology solutions. With its new identity, the company is poised to empower its clients with innovative approaches and deliver superior outcomes, reinforcing its status as a front-runner in the industry.
Topics Business Technology）
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