Experience the Essence of Japanese Culture: Tea Ceremony Event in Asakusa

Discover the Art of Tea Ceremony in Asakusa

On January 21st and 22nd, 2025, Chotto Matcha, the beloved matcha café brand operated by MISAKU, will host a collaborative tea ceremony experience in Asakusa. This event, organized together with tea master Mihi Akagi of Ales Gute and Rina Sakuraba from SHIRO NI SEKAI, aims to engage visitors with the rich cultural and spiritual heritage of tea in a contemporary setting.

Asakusa, known for its deep roots in Japanese tradition, sets the perfect backdrop for this immersive event. With an increasing global fascination for matcha, this tea ceremony provides a unique opportunity to explore tea culture, especially for those unfamiliar with it. Participants will not only sip matcha but also experience the heart of Japanese hospitality, known as Omotenashi.

Event Highlights

Engaging Tea Ceremony Experience

In just about 15 minutes, participants will dive into the world of Japanese matcha culture through a specially curated program that includes:

- A brief lecture on the tea ceremony
- A live demonstration by a trained tea master
- Tasting seasonal sweets paired with matcha
- The chance to whisk your own matcha

No reservations are required for this walk-in event, which is tailored to be accessible to everyone, including international guests. If you purchase a drink, you can participate for an additional fee of just 1,000 yen (tax included). This makes it easy and convenient to stop by in between your sightseeing adventures, allowing first-timers and tourists alike to engage with Japanese culture comfortably.

SHIRO NI SEKAI Product Showcase

In addition to the enriching tea ceremony, participants can also explore SHIRO NI SEKAI’s exclusive products on display for both purchase and hands-on experience. The brand focuses on blending traditional Japanese materials and cultural elements into contemporary designs, offering visitors a tactile sense of “wearing” Japanese culture. This product showcase is integrated with the overall experience, presenting a fresh perspective on how to embrace and experience Japanese culture.

Background of the Event

The Chotto Matcha concept revolves around making matcha more accessible and showcasing its modern appeal. By partnering with experts in various fields, including the traditional tea ceremony and contemporary café culture, this event strives to create a layered experience that goes beyond tasting matcha. Participants will gain insights into the underlying culture, philosophy, and aesthetics of this cherished tradition.

Detailed Event Information

Event Name: Tea Ceremony Experience at Chotto Matcha
Dates: January 21st (Tues) and 22nd (Wed), 2025
Time: 3:00 PM to 6:00 PM
Duration: Each session lasts approximately 15 minutes
Location: Chotto Matcha Asakusa, Tokyo
Participation Method: Walk-in (no reservation needed)
Participation Fee: Purchase of a drink is required; experience for an additional 1,000 yen (tax included)
Content: Tea ceremony experience with SHIRO NI SEKAI product display and sales (try-on available)

Message from Organizers

Sakura and Misaki Motohashi,

Representatives of MISAKU
At Chotto Matcha, we aspire for our guests to experience not only the act of tasting matcha but also to immerse themselves in the heritage and actions that accompany it. This tea ceremony event is designed for those unfamiliar with the tradition and travelers alike, presenting a unique chance to connect with its essence in a compact timeframe. Through this initiative, we aim to showcase new experiential value of matcha from Asakusa, a hub of Japanese culture.

Mihi Akagi,

Tea Master and Representative of Ales Gute
I am thrilled to see matcha being embraced globally. However, opportunities to touch upon the culture and spirit behind the tea ceremony are still rare. Through this experience, we hope to convey the Omotenashi spirit nurtured by the tea ceremony, revealing the significance imbued in each bowl of matcha.