#Japan #Tokyo #SALON DE ALFURD #Modern Design #Smile Bag-in-Bag

The Rise of the Smile Bag-in-Bag 1870-s

The latest hit product from SALON DE ALFURD, the "Smile Bag-in-Bag 1870-s," has rewritten the sales records this summer, establishing itself as a consumer favorite. Released at the end of last year, this innovative bag-in-bag quickly flew off the shelves, selling out in its first week and continuing to see increasing order numbers. As of now, it boasts sales of over 600 units each month, maintaining the company's top sales ranking.

This impressive performance is an exceptional 10 times higher than the usual sales figures for new products at SALON DE ALFURD.

What is a Bag-in-Bag?

A bag-in-bag is a small bag designed to organize the contents within a larger bag. Often referred to as an “inner bag,” its role is to serve as a supplementary accessory within a main bag. Traditionally, bag-in-bags lacked the luxurious and trendy aesthetics required for standalone use. Many consumers felt embarrassed carrying such items in public due to their perceived lack of style.

In response to this, SALON DE ALFURD crafted the Smile Bag-in-Bag 1870-s with top-quality materials that rival those used by renowned international brands. Along with the high-quality build, the design allows it to function independently and stand out as a stylish accessory. While it excels at organizing the contents of larger bags, it also possesses a ‘main-character’ quality that makes it desirable for everyday use.

Market Trends and Consumer Demand

The surge in popularity of the Smile Bag-in-Bag can be attributed to the combination of two significant factors: scorching summer heat and rising living costs. Modern consumers have expressed a common desire:

• - They want to avoid carrying heavy bags in the summer heat.
• - They prefer to steer clear of low-quality, cheap-looking products that may compromise their style.
• - With rising prices making high-end designer goods less accessible, a well-crafted alternative has become essential.
• - The capacity to continue being useful as a bag-in-bag even after summer adds to its appeal.

These combined factors have made the Smile Bag-in-Bag an item that resonates well with the genuine needs of today’s women.

Product Details

• - Product Name: Smile Bag-in-Bag 1870-s
• - Price: ¥14,300 (including tax)
• - Color Options: The bag comes in 9 stunning colors: Beige x Light Cement, Beige x Hot Pink, Beige x Pink Beige, Beige x Pale Aqua, Beige x Yellow, Ash x Ash, Ash x Pink Beige, Mint x Ash Lavender, and Mint x Mint.
• - Dimensions: Approximately 16.5cm tall (center), 24cm wide (bottom), and 24cm wide (opening), with a base depth of 11.5cm and a handle height of 7cm.

You can view additional coordinating options with other products available from SALON DE ALFURD.

Company Background

Founded in December 1966,満田工業株式会社 (Mitsuda Industries) is based in Yoshikawa City, Saitama Prefecture. Under the leadership of CEO Hiroki Mitsuda, the company has embraced innovative approaches to product development. By prioritizing online sales and minimizing inventory, they have managed to strike a balance between affordability and high-quality offerings. Instead of launching new collections every season, the brand focuses on rapid deployments of various products, reacting quickly to sales trends and customer feedback.

This unique strategy has spurred significant growth, making their items available at prominent department stores such as Hankyu, Takashimaya, and Mitsukoshi. In the previous year, they reported a remarkable 40% repeat purchase rate from online shoppers. Moreover, as a participant in the Saitama SDGs Partnership, SALON DE ALFURD is actively engaged in sustainable business practices, with over 40% of their sales coming from eco-friendly products.

Store Location

For those interested in exploring SALON DE ALFURD products in person, the flagship store is located at:

• - Address: 4-3-3 Nishi Azabu, Minato, Tokyo (1F Iizutsu Nishi Azabu Building)
• - Business Hours: 11:00 AM - 2:00 PM, 3:00 PM - 7:00 PM
• - Closed on: Tuesdays
• - Contact Number: 03-6434-1497

Feel free to visit their official website here or explore their social media platforms on Instagram, Facebook, and Twitter to stay updated on their latest offerings.