#United States #New York #Laura Geller #Fran Drescher #SPF Primer

Laura Geller Introduces a Groundbreaking SPF Primer

Laura Geller Beauty, a brand celebrated for its commitment to mature beauty, has just launched its newest product: the Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30. This innovative primer, available for purchase today, is designed to offer daily sun protection while enhancing the beauty routine for women over 40.

The Spackle Primer lineage originally made waves in 2002 as one of the first dedicated makeup primers on the market. With this new SPF-infused variant, the brand is reinventing not just beauty but also skin safety, particularly for women who often find it challenging to incorporate sun protection into their daily routines.

Beauty with Purpose

Laura Geller, the founder and a seasoned makeup artist, emphasizes the philosophy of “beauty with purpose.” She notes that the new SPF primer is not just about looking great; it represents an act of daily self-care and protection against harmful sun rays. Many customers expressed difficulties in merging SPF products into their beauty regimens, leading to the creation of this one-step solution that smooths the skin, lengthens makeup wear, and defends against potential sun damage.

Skin cancer continues to pose a significant risk, especially for women over the age of 50. Reports from the American Cancer Society show a growing incidence of melanoma among this demographic, necessitating the implementation of accessible and effective sun protection solutions. The new Spackle Primer addresses this critical need, combining instant protection with a formula that is both easy to use and nourishing.

Skin-Loving Ingredients

The innovative primer is infused with beneficial ingredients like antioxidant-rich Sea Fennel Extract, Pongamia Pinnata Seed Extract, and Azelaic Acid, all of which provide soothing properties while guarding the skin against sun damage. Notably, the primer has received the Seal of Recommendation from The Skin Cancer Foundation, meeting stringent standards for effective sun care.

To celebrate this launch, Laura Geller Beauty has collaborated with actress and activist Fran Drescher, who serves as the brand ambassador. Known for her advocacy in cancer awareness through her health initiative Cancer Schmancer, Drescher expresses her enthusiasm for the partnership, stating, “Daily sunscreen is one of the most effective ways to prevent skin cancer, and using it doesn't have to be complicated.”

Drescher will feature in a campaign highlighting the new SPF primer alongside the other variants in the Spackle family. The campaign is designed not only to promote the product but also to raise awareness about the importance of cancer prevention. In support of this cause, Laura Geller Beauty plans to donate to Drescher's organization, reinforcing their shared commitment to health and safety.

A Lasting Impact on Beauty and Health

In addition to sun protection, the primer has achieved a Seal of Recognition from the National Psoriasis Foundation, making it a commendable choice for those with sensitive skin. This alignment with both beauty and health reflects Laura Geller Beauty’s ongoing mission to create products that cater specifically to the needs of mature women.

Laura Geller Beauty launched in 1997, with a vision to simplify the daily makeup routine and revive joy in beauty through thoughtfully designed, artisan-crafted products. The brand has earned recognition for its efforts in celebrating mature beauty, featuring women over 40 prominently in its advertising campaigns since 2021.

The Spackle Skin Perfecting Primer SPF 30 is now available on www.LauraGeller.com, inviting women everywhere to protect their skin while enhancing their beauty effortlessly.