#United States #San Francisco #Aura Bora #Next In Natural #Paul Voge

Aura Bora's New Chapter: Partnering with Next In Natural

In a move that promises to redefine its future, Aura Bora, Inc. has entered a significant partnership with Next In Natural, a prominent investment firm based in Brooklyn. This acquisition sees Next In Natural acquiring a majority stake in Aura Bora, reflecting their commitment to sustainable and innovative food and beverage products. The partnership is expected to provide Aura Bora with the resources and expertise needed to accelerate its growth and enhance its offerings in the beverage market.

Founded in 2019 by Paul and Madeleine Voge, Aura Bora started as a creative experiment in their kitchen. What began with a home carbonator and unlikely ingredients has flourished into a popular beverage brand. Aura Bora's craft sparkling waters have drawn praise for their unique combinations of flavors like Ginger Meyer Lemon and Lavender Cucumber, in addition to limited-edition flavors such as Blackberry Black Pepper and Peach Honeysuckle. These beverages serve as a refreshing alternative to traditional sugary soft drinks and alcoholic beverages, placing the brand firmly in the health-conscious segment of the market.

Paul Voge, the company’s CEO, expressed his pride in the brand’s journey, stating, “I'm very proud of the brand we've built over the past six years. Our products continue to provide a refreshing change in a category that has long been seen as dull. I'm excited for our team to innovate further, grow our audience, and deliver products that consumers will love.” With Paul Voge remaining at the helm to spearhead product innovation, the company is set to capitalize on its distinctive market position.

Next In Natural brings extensive experience to the table, with its CEO Jeff Lichtenstein poised to serve as Chairman of the Board. Lichtenstein has a rich history in the industry, having successfully launched and scaled numerous brands, including well-known names like Chobani and La Colombe through his previous company Gourmet Guru. This expertise is expected to foster Aura Bora's growth and further enhance the company’s operational efficiency, providing strategies for scalability that'll enable it to thrive in a competitive landscape.

Kristine Laurel, COO at Next In Natural, highlighted Aura Bora’s alignment with current consumer trends, acknowledging that the brand epitomizes what the future of beverages looks like, namely those crafted from clean, appealing ingredients. Lichtenstein added, “Paul's story reflects a passionate commitment to creating better-for-you products that resonate with consumers looking for imaginative and healthy options.”

The beverage sector has increasingly seen a shift towards healthier alternatives, and Aura Bora's partnership with Next In Natural aligns perfectly with this trend. This collaboration is expected to not only enhance Aura Bora's supply chain but also support innovative solutions that can keep the brand ahead of market demands.

As this partnership develops, Aura Bora's unique appeal—with flavors that have garnered attention from major media outlets like The New Yorker, Forbes, and Inc—will play a pivotal role in its evolution, helping the brand reach even greater heights.

With the impact of this partnership yet to unfold fully, the beverage world is watching closely as Aura Bora gears up to thrive amidst rising consumer interest in quality, healthier beverage options. The combination of Aura Bora's inventive approach to flavors with Next In Natural's investment muscle positions the brand uniquely to tap into the burgeoning demand for better-for-you drinks.

As the industry continues to evolve, Aura Bora's journey under the new management promises to be an exciting chapter for beverage enthusiasts, health-conscious consumers, and innovative product explorers alike.