Hisense Unveils AI-Driven 'Companion Living' Concept at IFA 2026

At the IFA 2026 event in Berlin, Hisense, a leader in consumer electronics and appliances, showcased its groundbreaking vision known as ‘Companion Living,’ under the banner of “Innovating a Brighter Life.” This concept demonstrates how the integration of artificial intelligence (AI) can support users in their daily lives through enhanced technology.

The Core of Companion Living: V AIOS

The centerpiece of this innovative approach is Hisense’s new generation operating system, V AIOS, which is founded on four pivotal AI functionalities: detection, analysis, communication, and action. V AIOS is designed to recognize users, devices, and their environments while comprehending context and intentions. This enables natural interaction between users and their connected devices, facilitating a seamless experience. By coordinating media, devices, and services, V AIOS takes proactive actions on behalf of users, creating a more intuitive, user-centered foundation for smart living.

AI Companion Suite: Enhancing Daily Life

Building upon the V AIOS, the AI Companion Suite leverages intelligent capabilities in three critical areas of daily life: cooking, laundry, and air quality management.

1. Cooking Assistance: In the kitchen, the intelligent solutions within the AI Companion Suite cooperate, simplifying the cooking process. By taking into account individual dietary preferences, available ingredients, and the current context, the system can coordinate the activities of the refrigerator, oven, and other devices. It suggests recipes suitable for users and guides them step-by-step through the cooking process, ensuring that meals are tailored to their needs.

2. Laundry Technology: For laundry, the same intelligent technology provides optimal garment care by identifying fabric types and then selecting the appropriate wash and dry settings for each item. This ensures that clothes are treated gently and preserved better over time.

3. Home Energy Management: In residential spaces, the UR9 acts as a connected home hub, managing comfort and energy consumption. It adjusts airflow and room conditions based on user needs and situational factors, contributing to a smart living environment that is both personalized and efficient.

These innovations showcase how AI transcends the functionality of individual smart devices, evolving into a proactive, personalized, and intuitive element of everyday life.

Commitment to Sports and Community Engagement

In addition to home solutions, Hisense announced its partnership with UEFA EURO 2028, marking the fourth consecutive edition of the tournament that the brand is collaborating with, following participation in the 2016, 2020, and 2024 championships. This partnership reiterates Hisense's commitment to integrating technology into both daily living and significant global sporting events, aligning perfectly with its vision of “Innovating a Brighter Life.”

About Hisense

Founded in 1969, Hisense is a global leader in the market for TVs, home appliances, and consumer electronics, with a presence in over 180 countries. The company specializes in high-end multimedia products, smart home devices, and IT solutions. According to the analytical firm Omdia, Hisense holds a leading position in the segment of TVs that are 100 inches or larger, as of the first half of 2026. As a pioneer in RGB MiniLED technology, Hisense continues to innovate within this category, while also being an official sponsor of the FIFA World Cup 2026™, further solidifying its connection with the world of sports and broadening its global reach.