#United States #Los Angeles #Ulta Beauty #Beauty Products #SACHEU

SACHEU Expands at Ulta Beauty

SACHEU, a brand that gained fame through TikTok, is making a significant leap into the retail space with the nationwide launch of its full cosmetics line at Ulta Beauty. This expansion marks a pivotal moment for the brand, which aims to deliver a complete beauty experience to its customers through one of the largest beauty retailers in the United States.

Starting July 7, 2025, beauty enthusiasts will have the chance not only to shop for SACHEU products online via Ulta.com but also to explore the entirety of its range in select Ulta Beauty stores across the nation. The launch includes popular items that fans have come to love, giving consumers a chance to engage more deeply with the brand. Before this, SACHEU had limited product availability at Ulta, entering the scene in December 2021 with only a handful of products. Its viral success was propelled particularly by the cult-favorite Lip Liner STAY-N®. This full rollout is a bold new direction for SACHEU as it brings all of its products, encompassing eyes, lips, and face makeup, into physical retail spaces for the first time.

Vincent Hickey, Chief Commercial Officer of SACHEU, expressed that Ulta Beauty reflects the values of inclusivity and innovation that are the cornerstones of SACHEU's mission. He remarked, "As a community-driven brand built on bold ideas, expanding into retail with Ulta Beauty is a natural next step, and the perfect way to bring the full SACHEU experience to life."

Among the products available in stores will be SACHEU’s notable launches including Cheek STAY-N®, Contour STAY-N®, Liquid Glow STAY-N®, and of course, the viral Lip Liner STAY-N®. In addition, Ulta Beauty will provide its customers with exclusive early access to exciting new launches like Eyeshadow Stay-N® and Eyeliner Stay-N®, debuting this month.

Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, praised SACHEU for its creative approach and modern appeal, stating, "SACHEU exemplifies all of that and more. Expanding on our already successful existing partnership with SACHEU allows us to deliver even more of what beauty lovers are asking for—authenticity, long-lasting performance, and easy-to-use formulas that are inspired by leading beauty hubs across the world."

In alignment with this exciting retail expansion, SACHEU is set to debut SACHEU WORLD, an immersive pop-up experience scheduled for July 18-20, 2025, in Los Angeles. This event aims to bring the brand’s digital essence to reality, featuring interactive makeup experiences, community-powered engagements, and curated moments fit for social media sharing. All purchases made during this event will be directed back to Ulta.com, utilizing their Buy Online, Pick Up In Store (BOPIS) option to connect the digital and physical shopping environments seamlessly.

Co-Founder Sarah Cheung emphasized the significance of SACHEU WORLD by stating, “It’s all about real wear, real connection, and celebrating the community that helped build this brand.” This innovative approach to brand experience is a reflection of SACHEU's philosophy of Life-Ready Beauty, designed for versatility throughout the day.

As the launch date approaches, excitement is building within the beauty community. SACHEU's complete makeup collection will be available in 700 Ulta Beauty stores across the country and online at Ulta.com. This expansion is set to deliver a fresh and dynamic range of beauty products inspired by real-life experiences, making it a noteworthy event in the beauty landscape for 2025.