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Webinar on Risk Assessment for Maximizing Conversions

Momentum Inc., headquartered in Minato-ku, Tokyo, is hosting a highly informative webinar titled "Risk Assessment for Maximizing Conversions: Eliminating Opportunities Lost Due to Fraudulent Clicks." This event is scheduled for August 20, 2025, from 12:00 PM to 12:30 PM JST.

At this webinar, we will delve into the world of online advertising and the detrimental effects of fraudulent clicks. Many marketers share a common goal of maximizing conversions while simultaneously avoiding wasted advertising spending. However, obstacles like high click rates that do not lead to conversions or a low conversion rate that does not translate into sales are prevalent challenges in the industry.

These issues may stem from fraudulent clicks, which can significantly undermine the effectiveness of your online advertising efforts. During the session, we will thoroughly explain how fraudulent clicks operate and the associated risks that lead to opportunity loss. Participants will learn how to evaluate their current risk levels and implement specific measures to prevent advertising spend leakage and boost conversions.

Additionally, we will discuss Momentum's distinct approaches and tools compared to other methodologies, offering fresh perspectives for those who have previously attempted to tackle fraudulent clicks without success. This is an invaluable opportunity to discover new strategies for combatting this pervasive issue.

Webinar Details:

• - Date: August 20, 2025 (Wednesday)
• - Time: 12:00 PM - 12:30 PM JST (Registration opens 10 minutes before the start)
• - Format: Online (Upon registration, the viewing URL will be provided)
• - Organized by: Momentum Inc.

Speaker Introduction

Ginga Yui, from the Marketing & PR group at Momentum Inc., will be leading the session. After graduating from university, Ginga began her career in sales at a company specializing in support for small and medium-sized businesses, followed by a role at the Kokuyo Group focused on enterprise BPO sales. While managing sales, she also took on marketing responsibilities as a project leader for new domains. At Momentum, Ginga transitioned to a marketing role after gaining valuable sales experience, where she now oversees promotions and marketing for new products.

About Momentum Inc.

Momentum Inc. is pioneering the enhancement of Japan's digital advertising industry through advanced ad fraud detection technology built upon Japanese language processing and proprietary data. Our solutions are widely utilized across domestic advertising agencies and platforms. We also offer Agency Certification Programs (ACP) and Platform Certification Programs (PCP), joining hands with many of Japan’s leading companies in this endeavor. Our mission is to eliminate worthless advertising, thereby contributing to the development of a healthier digital advertising market.

For more information, visit us at: https://www.m0mentum.co.jp