#United States #New York #Goody #Lee #Hair Accessories

Goody® and Lee® Join Forces for a Unique Accessories Collection

In a thrilling announcement for fashion and beauty enthusiasts, Goody®, a renowned brand known for its hair accessories, has officially partnered with the iconic denim label, Lee®. This collaboration marks Lee's first venture into the hair and beauty market, bringing a stylish line of limited-edition accessories that includes hairbrushes, clips, scrunchies, and more.

This exclusive collection is inspired by Americana style, showcasing the classic appeal of denim reimagined for a contemporary audience. Available at popular retail outlets like Walmart and online at Walmart.com and Lee.com, this collection is set to make waves among fans of both brands.

A Blend of Style and Functionality

Joe Broyles, vice-president of global collaborations for Lee, expressed excitement over the partnership, stating, "Goody is a leader in the hair and beauty market, and we're thrilled to partner with them on Lee's first accessories collaboration." He emphasizes that this capsule collection combines current trends and consumer needs, making it an ideal match for Lee's well-loved denim apparel.

The limited-edition lineup features 20 unique items from Goody, with options ranging from brushes, hair ties, headbands, scrunchies, to claw clips and bows. Each piece showcases prints and colorways deeply rooted in American style, allowing consumers to express their individuality through hair accessories while enjoying the durability of denim-inspired designs. The pricing for this stylish collection ranges from $5.94 to $12.94, making it an affordable way to enhance any look with a bit of denim flair.

A Fresh Take on American Denim

Jen Delaney, Senior Director of Brand Marketing at Goody, commented on the collaboration, saying, "There's something timeless about American denim and effortless, everyday style." As the nation approaches its 250th anniversary, Delaney believes that the Goody x Lee collection represents a fresh perspective on modern Americana—reflecting confidence, strength, and a classy twist.

How to Get Your Hands on the Collection

The Goody x Lee® Collection is currently available for purchase at Walmart.com, select Walmart stores, and Lee.com. To stay updated on this collaboration and view the latest styles, consumers can follow both brands on social media at @goodyhair and @leejeans. This partnership not only provides trendy accessories but also celebrates the enduring bond between fashion and functionality.

Conclusion

With the Goody and Lee collaboration, customers can expect a right mix of quality and creativity that caters to the evolving tastes of today's consumers. As these two legendary brands come together, they offer a unique opportunity for self-expression through hair accessories that echo the classic and timeless essence of American denim.

About Goody
Founded in 1907, Goody has become synonymous with affordable, trending hair accessories that meet diverse styling needs. The brand has been a pioneer of 'ouchless' solutions, allowing users to explore their creativity without compromising the integrity of their hair.

About Lee
Lee® is an influential American brand under Kontoor Brands (NYSE KTB), boasting 135 years of history in high-quality denim and workwear. With a commitment to innovation and style, Lee caters to both men and women, gaining a global presence sold in over 100 countries and more than 900 retail locations. The brand continues to evolve, attracting new generations through collaborations and lifestyle offerings that resonate with today’s consumers.