#Japan #Tokyo #Champion #Second Street #Reverse Weave

Second Street's 'Great Reverse Weave Exhibition' Returns After Four Years

Second Street, a subsidiary of GEO Holdings Corporation based in Nagoya, Japan, is set to host its long-awaited pop-up event, the 'Great Reverse Weave Exhibition'. This exciting gathering will take place from November 8 to November 9, 2025, at the MATERIAL event space in Koenji, Tokyo. This marks the fourth iteration of this event since its inception in 2019.

The 'Reverse Weave' technique, developed by the American sportswear brand Champion in 1934, is renowned for its innovative approach to manufacturing sweatshirts. By weaving the fabric in the opposite direction, it prevents vertical shrinkage typically associated with washing. The addition of highly elastic ribbing and expansion gussets enhances flexibility and comfort, making these items sought-after collectibles.

This year's exhibition will provide vintage fashion enthusiasts a unique opportunity to purchase approximately 900 carefully curated 'Reverse Weave' products from Second Street outlets across Japan. The items on offer span a wide range of designs, manufacturing years, and sizes, catering specifically to those interested in sustainability and unique fashion styles.

The rise in popularity of second-hand clothing is attributed to increasing awareness of sustainability and a shift towards valuing individuality, especially among younger generations. Items that exhibit vintage characteristics, such as varying label designs and blends of materials from different manufacturing periods, attract dedicated collectors. The rarity of certain vintage pieces often leads to high market values, reinforcing Second Street's mission to promote the appeal of used clothing by leveraging its extensive stock and expert knowledge.

Event Highlights

1. Product Sales: Second Street will showcase a diverse range of approximately 900 'Reverse Weave' items from various locations, including rare vintage finds.
2. Mystery Bag Sales: Attendees can purchase a limited-edition 'Reverse Weave Mystery Bag' for 5,000 yen (tax included), which may contain a rare item. Each bag comes with a 1,000 yen discount coupon for select Second Street locations.
3. In-Store Purchase Bonus: Those who wear 'Reverse Weave' products to the Koenji Second Street locations during the event can enjoy a 30% increase in their item's buy-back price.
4. Exhibitions: Large panels will be set up to display featured articles and brand history from Champion, as featured in Second Street's owned media, 'knowbrand magazine'.

Event Details

• - Dates: November 8-9, 2025, 11 AM - 8 PM
• - Location: MATERIAL, 4-4-11 Koenji Minami, Suginami, Tokyo
• - Hosted by: Second Street
• - Event Page

About Second Street

Second Street operates over 1,000 stores nationwide and promotes sustainable living through its comprehensive reuse shop model. The store deals in clothing, bags, shoes, accessories, furniture, electronics, sports gear, and children’s items, thereby offering a wide range of items for purchase and sale. The diverse store formats, along with online services, allow Second Street to suggest reusing items in everyday life.

For further information, visit the official Second Street website at Second Street or their online store at Second Street Online. You can also connect with them on Instagram @2ndstreet_official and X @2ndSTREETjp.