#USA #New York #Candy Crush #Alex Morgan #Soccer Season

Candy Crush Saga Elevates Game-Day Travel Experience in NYC

As Soccer Season 2026 kicks off, Candy Crush Saga® is breaking new ground by taking game day excitement off the field and onto the streets of New York City. Starting from June 30, fans will be able to enjoy Candy Cabs, a fleet of interactive rides that turn travel time into a fun gaming experience where riders must complete a Candy Crush Saga level to earn a complimentary ride.

The Launch of Candy Cabs

The concept behind Candy Cabs is simple yet innovative. Players can simply scan QR codes available on flyers or Candy Cab vehicles throughout Manhattan to book their ride. Once inside the cab, they will find in-cab tablets equipped with gameplay. To qualify for a free ride, riders need to complete a level before reaching their destination. With the support of soccer icon Alex Morgan, who is promoting this initiative, Candy Crush is all set to make this Soccer Season memorable for its fans.

Keeping the Game Alive

Soccer matches traditionally last around 90 minutes, but for fans in the U.S., the thrill of game day begins much earlier. Research shows that over half of soccer enthusiasts (52%) claim that their excitement builds hours before the match, with many already engaged in mobile gaming during their commutes. Candy Cabs seeks to capitalize on this behavior, transforming every ride into a vibrant gaming opportunity that aligns perfectly with the overarching soccer experience.

Luken Aragon, the Chief Marketing Officer at King, emphasizes that 'game day isn't just about the match; it's about everything that precedes it.' With Candy Cabs, fans can savor those moments, making every ride part of the journey.

How Candy Cabs Work

Here's how the Candy Cab experience unfolds:
1. Book Your Ride: Reserve a Candy Cab by scanning the QR code found on promotional materials around the city.
2. Play for Your Ride: Upon entry, engage with the in-cab tablet to play Candy Crush Saga. Completing a level before reaching your destination means your ride is on the house.
3. Enjoy the Trip: The Candy Cabs will pick up passengers at designated locations, such as Cooper Classic Cars in Greenwich Village, and drop them off at popular spots like Hudson Yards Public Square Gardens or Hair of the Dog.

Engaging the Fans

The launch of Candy Cabs is just one part of a larger Soccer Season celebration. Players have been participating in an in-game event since June 9, scrambling to collect Blue Candies and competing in various league leagues; they are rewarded with exclusive prizes. Both in-game and offline, the energy is palpable, with Alex Morgan providing a motivational voice urging fans to delve deeper into the tournament's spirit.

Morgan shared her excitement, stating, 'Every athlete understands that the experience encompasses all the moments leading up to the starting whistle. Candy Crush gives me a fun way to pass the time while waiting for the thrill of the match.' It is clear that Morgan sees value not just in the game, but in the entire game day atmosphere.

Fans can discover more about this unique experience by visiting Candy Crush's social channels on Instagram and TikTok at @CandyCrushSaga or their official website. The game is free to download on iOS and Android platforms, making it accessible to everyone.

About Candy Crush Saga

Candy Crush Saga® is among the most beloved mobile games globally, captivating millions with its colorful candy-matching gameplay through over 20,000 different levels. Following its milestone 10-year anniversary in November 2022, the game continues to evolve and keep players engaged with exciting new initiatives like Candy Cabs.

About King

King, the company behind Candy Crush, aspires to create a playful world through interactive entertainment. Established over 20 years ago, the company has built a reputation for delivering iconic games and attracting over 200 million monthly users. Their commitment to innovation places them at the forefront of the gaming industry, connecting fans in a unique and vibrant way.

For more details about Candy Crush Saga, visit candycrushsaga.com.