#United States #Walmart #Various Locations #PEDIGREE #Alfonso Ribeiro

Capture the Holiday Spirit at Walmart with PEDIGREE Pawliday Portrait Studio

As the holiday season approaches, the PEDIGREE® brand is teaming up with Walmart to bring an exciting, nostalgic experience for pets and their families. The PEDIGREE Pawliday Portrait Studio is heading to select Walmart locations, offering a unique photo experience inspired by the '90s. Families can enjoy a complimentary photoshoot with their beloved pets, ensuring that their furry friends take center stage this festive season.

A Nostalgic Experience for the Whole Family

The PEDIGREE Pawliday Portrait Studio features throwback holiday backdrops reminiscent of the iconic Walmart Family Portrait Studio, where families created cherished memories. Now, pet parents can capture the essence of the holidays with their dogs, equipped with vintage-inspired festive attire and a variety of seasonal props to enhance the experience.

Adding a fun twist to this annual event, beloved '90s star and TV host, Alfonso Ribeiro, known for his infectious energy and love for pets, will be joining the campaign. Ribeiro will provide useful photo tips to help dogs shine in their holiday portraits while snapping pictures with his own pets, Aksel and Ace. "The holidays wouldn't be complete without Aksel and Ace, and neither would my holiday photos," said Ribeiro, expressing his excitement to join this campaign.

Participate in the Pawliday Portrait Experience

Families are invited to visit the PEDIGREE Pawliday Portrait Studio, where they can enjoy a free professional photo session with their loyal companions. To make the experience even more memorable, attendees can take home digital copies of their portraits. Pet parents can also show proof of a recent $5 or more PEDIGREE product purchase to receive a custom embossed ornament featuring their dog's portrait, available while supplies last.

Additionally, the pop-up events will feature various fun, themed props such as holiday sweaters, matching pet and owner accessories, and cozy set accents to create an inviting atmosphere for photos. Participants can also look forward to free product samples and holiday giveaways, including PEDIGREE TASTY™ BISCUITS for dogs and delectable treats for pet parents.

Tour Schedule for the Pawliday Portrait Studio

The PEDIGREE Pawliday Portrait Studio will be on tour across various Walmart locations, including:

• - Burbank, CA: November 6-7, 2026
• - Chandler, AZ: November 13-14, 2026
• - Baytown, TX: November 17-18, 2026
• - Denton, TX: November 20-21, 2026
• - Rogers, AR: December 4-5, 2026

To learn more about the locations and to register for a free photo session, families can visit PedigreePawliday.com.

Join the Contest for Extra Excitement

For those who cannot visit a studio, there’s still a chance to participate! Pet parents can submit their Pawliday portraits from the event or their own creations for a chance to win a hand-painted recreation of their pet’s portrait, courtesy of Erin Lynn Paintings. No purchase is necessary to enter this sweepstake. The grand prize includes an exclusive PEDIGREE Pawliday Gift Box and a year’s supply of PEDIGREE dog food.

Elevating Dog Nutrition with Exciting Innovations

In conjunction with this festive celebration, the PEDIGREE brand is proud to unveil a significant renovation in their dog food recipes. The new PEDIGREE Adult recipes include a unique kibble called Vitamin GoodBites™, designed to meet dogs' nutritional needs with improved formatting and added vitamins. This renovation reflects PEDIGREE's dedication to providing dogs with balanced nutrition that supports their overall health, with a focus on six key health essentials such as digestion, immunity, and dental care.

This holiday season, let the PEDIGREE Pawliday Portrait Studio help you celebrate the joy of pets, ensure they receive top-notch nutrition, and create lasting memories with your four-legged family members. Join in on this delightful experience and make your holidays even brighter!