Exciting New Collaboration Between FamilyMart and Sekai no Yamachan Features Spicy Delicacies

Unique Flavors of Nagoya

Sekai no Yamachan, established in Nagoya in 1981, has built a strong reputation for its signature spicy chicken wings. The restaurant has become an icon in Japan for its outstanding dishes and for bringing the essence of Nagoya cuisine to a wider audience.

Collaboration Overview

FamilyMart, a well-loved convenience store chain, continues its initiative to provide delicious and delightful food options for customers. The upcoming products will feature the highly sought-after "Maboroshi no Kosho" (phantom pepper), known for its distinctive spiciness and aromatic flavor. This collaboration aims to offer fans an exceptional taste experience that truly embodies the spirit of Nagoya's culinary culture.

New Products

1. Maboroshi no Kosho-Nagoya Ebi Tenkasu Onigiri
- Price: ¥276 (Tax included: ¥298)
- Release Date: September 9, 2025
- Description: This rice ball incorporates the aromatic Maboroshi no Kosho mixed into the rice, featuring sushi-grade shrimp tempura for a deliciously unique experience with every bite.

2. Spicy Fried Chicken Bento with Maboroshi no Kosho
- Price: ¥599 (Tax included: ¥646)
- Release Date: September 9, 2025
- Description: This bento comes with fried chicken drizzled in a sweet and spicy sauce that captures the flavors of Sekai no Yamachan's wings. To enhance the taste, a separate packet of Maboroshi no Kosho is included, allowing customers to customize their spice level.

3. Maboroshi no Kosho-Flavored Tare Fried Chicken
- Price: ¥276 (Tax included: ¥298)
- Release Date: September 9, 2025
- Description: This fried chicken dish is designed to replicate the addictive taste of Yamachan's famous wings, featuring a rich tare sauce and the aromatic Maboroshi no Kosho.

Voices from Sekai no Yamachan

A representative from Sekai no Yamachan commented, "We are excited to showcase the flavors of 'Maboroshi no Kosho' in these new products. Our aim is to deliver a taste of Nagoya cuisine that you can't experience anywhere else. We invite everyone to enjoy these spicy, flavorful dishes we’ve developed in collaboration with FamilyMart."

Conclusion

As FamilyMart continues its mission to provide quality, localized food experiences, this collaboration with Sekai no Yamachan sets a new standard. Fans of both brands can look forward to these tantalizing new options that blend convenience with gourmet flavors. Don’t miss the chance to indulge in these exciting offerings starting September 2025!

About FamilyMart

FamilyMart is committed to becoming a vital part of the community, providing not just convenience, but also delicious food options that connect families and friends. Their initiatives aim to create core relationships between customers and the brand, embodying the slogan: 'You, the convenience, FamilyMart.'

About Sekai no Yamachan

Sekai no Yamachan has expanded significantly since its inception, boasting over 90 locations domestically and internationally, including franchises in Hong Kong and Thailand. Celebrating its roots in Nagoya, it stands as a symbol of Japanese izakaya culture, known particularly for its iconic chicken wings and commitment to quality.

Whether you’re already a fan of the unique flavors from Nagoya or just looking for something delicious to try, these new offerings from FamilyMart are sure to impress!