#Japan #Minato #Pop-up Store #EC Conference #COUNTERWORKS

Counterworks CEO to Speak at EC Conference 2025 Summer

COUNTERWORKS, a pioneering company based in Minato, Tokyo, known for its pop-up store support platform 'Shop Counter', announced that Yuichiro Nakahara from the CEO office will be a guest speaker at the country's largest online event tailored for the EC industry, the 'EC Conference 2025 Summer.' This event will take place on July 17, 2025, and focuses on sharing trends, success stories, and practical strategies relevant to the EC sector.

What is the EC Conference 2025 Summer?

The EC Conference brings together leading companies in the e-commerce space to exchange insights about the latest trends and successful strategies. With mobile purchases now making up over 58.7% of total transactions, and the integration of live streaming and social media, along with a rise in personalized AI experiences and sustainable consumption, the landscape of e-commerce is rapidly evolving.

This year’s theme focuses on 'Direct-to-Consumer (D2C) strategies' and 'Marketplace Strategies.' Given the current climate, where change is constant, this conference will help participants uncover new approaches to ensure competitive advantages in their EC businesses and focus on actionable insights.

Nakahara’s Session Details

• - Date: July 17, 2025
• - Time: 16:20 - 16:50
• - Title: Creating “Desirable Brands”: OMO Strategies for Pop-Up Stores and E-commerce

In his session, Nakahara will highlight findings from COUNTERWORKS that revealed pop-up stores ranked as the third most desired marketing initiative for 2025. An impressive 99% of those who executed pop-up strategies reported improvements in brand awareness and sales growth. As OMO (Online-Merge-Offline) strategies gain traction, Nakahara will delve into the benefits and current trends of integrating pop-up stores as a marketing tool for e-commerce, drawing on numerous success stories and the support provided by 'Shop Counter'.

Who Should Attend?

This conference is a must for D2C brands considering entry into physical retail, as well as existing e-commerce operators keen to innovate their marketing approaches. Nakahara’s insights can serve as invaluable guidance on leveraging physical pop-up strategies to enhance online sales.

Speaker Profile

Yuichiro Nakahara, CEO Office, COUNTERWORKS
Born in 1992 in Miyazaki Prefecture, Nakahara graduated from Kansai University with a degree in commerce. He has held positions in EC operations and FinTech startups focused on new business development, corporate alliances, and management strategies. Since joining COUNTERWORKS in 2021, he has been involved in developing new business initiatives while also participating in various events and contributing to media publications. You can find a complete list of his writings here.

Event Overview

• - Name: EC Conference 2025 Summer
• - Dates: July 16-17, 2025
• - Time: 10:00 AM - 6:00 PM (Nakahara’s talk on July 17 from 4:20 PM to 4:50 PM)
• - Format: Online (Zoom Webinar)
• - Cost: Free (Registration required)
• - Organizers: Tsuhan Communications ECMO, Commerce Pick
• - How to Register: Participants can join using the URL sent after registration (free entry and exit)
• - Registration Page: Sign Up Here

About Shop Counter

'Shop Counter' is an online platform for booking physical spaces for pop-up stores, events, and exhibitions. It enables users to search and reserve various commercial spaces, including shopping centers, supermarkets, department stores, shopping streets, and exhibition venues, providing access for approximately 76,000 tenants as of March 2025 across diverse industries such as apparel, groceries, food, and lifestyle services. More information can be found here.

About COUNTERWORKS

• - Company Name: COUNTERWORKS Inc.
• - Location: 1-8-7 Roppongi, Minato, Tokyo
• - CEO: Naoki Sanbe
• - Services: Planning, development, and operation of 'SHOPCOUNTER' and 'SHOPCOUNTER Enterprise'
• - Capital: 654 million yen (including capital reserves)
• - Website: Visit Us