Samsung Galaxy's New WEB Commercial Features Yamada Yu and Adachi Rika

Samsung Galaxy Launches New WEB Commercial

Today, Samsung Electronics Japan has released a new WEB commercial as part of its global project, "Voices of Galaxy." This project highlights real users of Samsung Galaxy devices, showcasing their unique experiences. Featuring well-known personalities like fashion model and actress Yamada Yu (who has been using Galaxy for 15 years) and talent Adachi Rika (a 5-year Galaxy user), this commercial aims to share the impact and benefits of using Galaxy devices in daily life.

The "Voices of Galaxy" project is dedicated to shining a light on Samsung Galaxy users who are influencing their lives and communities through passion, creativity, and technology. By sharing personal stories, these users demonstrate the practical advantages of Samsung Galaxy devices.

In the second installment of this campaign, Yamada Yu discusses how the Galaxy brand serves as an essential part of her daily routine, balancing challenges of parenting and work, while Adachi Rika focuses on how she utilizes her Galaxy devices for social media and health management. The campaign captures their authentic experiences and showcases the unique features of Samsung Galaxy.

The New Commercials

The new commercials showcase real-life scenes showcasing both women enjoying their Galaxy devices. In one segment, Yamada can be seen using the "Gemini Live" feature to learn English on her Galaxy Z Fold7 during her commute. The multi-window functionality of her device enhances productivity, allowing her to efficiently multitask. Meanwhile, Adachi is seen having fun shooting pictures with her Galaxy Z Flip7 while enjoying playtime with her stylist’s dog at a dog park. Her day-to-day life reflects how the Galaxy Z Flip7 aids in capturing special moments, along with the use of the Galaxy Watch8 to monitor her health.

The new commercials, titled "Voices of Galaxy: Yamada Yu Edition | Galaxy Z Fold7 | Samsung" and "Voices of Galaxy: Adachi Rika Edition | Galaxy Z Flip7 | Samsung," were made available as of October 16, 2025. The first with Yamada Yu shows her utilizing her device creatively while at work, explaining how its functionality benefits her professional and personal life.

"Samsung Galaxy has been a part of my life for 15 years. It's my essential companion, always with me," Yamada expresses in the commercial, highlighting her lasting relationship with the brand.

Subsequently, the segment featuring Adachi Rika showcases her delightful experience using the Galaxy Z Flip7 not just for capturing moments but also enjoying the various features that complement her lifestyle. Adachi shares her love for the sleek design of her Galaxy device, which provides an exciting and interactive user experience.

The ads are set to be rolled out across various media channels, starting from the Samsung Japan official YouTube and Instagram accounts, among others.

Highlighted Features

The Galaxy Z Fold7 launched in August 2025 features advanced AI capabilities, including exceptional photo editing options that ensure stunning imagery, even in challenging conditions. Yamada Yu discussed how this model has allowed her to capture and enhance her memories. Adachi Rika praised the Galaxy Z Flip7 for its ease of use while she photographs her pet, showcasing the phone's versatility and performance.

The Galaxy Watch8 is also emphasized in the new campaign, especially for its health management features. Both Yamada and Adachi discussed how these devices allow them to stay connected and monitor personal wellness effectively. With a design that fits seamlessly into both their professional and personal endeavors, these devices signify the integration of technology into their daily lives.

As the project continues, Samsung intends to feature additional stories that illustrate how users leverage their Galaxy devices for creativity and efficiency.

For more insights into their unique journeys and to view the new commercials, visit the official Samsung channels:

Whether for work or for leisure, the Samsung Galaxy series aims to prove that it can significantly enhance user experiences, making daily routines feel more empowered and connected than ever before.