#Japan #Entertainment #Donuts #Shibuya #ANYLAND

DONUTS Expands Its Horizons with ANYLAND Acquisition

In a strategic move to elevate its presence in the entertainment sector, DONUTS, based in Shibuya, Tokyo, has announced the acquisition of ANYLAND, also located in Shibuya, marking it as a subsidiary. With this acquisition, DONUTS aims to combine its diverse entertainment services with ANYLAND's expertise in fan club management and community engagement.

ANYLAND specializes in managing fan clubs, creating merchandise, organizing events, and operating online gacha games. As the demand for digital transformation (DX) within the entertainment industry grows, this merger is set to enhance the experiences offered to fans and communities, thus fostering greater engagement and interaction. DONUTS believes that the integration of its entertainment lineup—comprising video and live streaming services through platforms like MIXCHANNEL, gaming initiatives, and event organization—will significantly boost community vitality, making the experiences for fans even more compelling.

Context of the Acquisition

DONUTS has built a comprehensive business model, engaging in a variety of sectors including cloud services (like Jobcan), live streaming, gaming, publishing, and event management. The company's growth trajectory has significantly expanded user touchpoints in entertainment, paving the way for enhancements in fan interaction.

Conversely, ANYLAND has gained recognition for its innovative development of fan club applications and web services, along with a robust support system for fan-related businesses. By merging the insights and expertise from both companies, they aim to strengthen support for artists, creators, live-streamers, and influencers, enabling a more seamless experience for fans.

Leadership Insights

In a statement, Keisei Nishimura, the CEO of DONUTS, expressed his excitement about welcoming ANYLAND into the DONUTS group, highlighting their strength in fan business areas such as club operations and merchandise production. He emphasized that combining ANYLAND’s capabilities with DONUTS' established platforms and media businesses—including traditional and digital event engagements—will facilitate a continuum of processes from fan acquisition to community building, and ongoing engagement and monetization.

Hayato Kurosawa, CEO of ANYLAND, echoed this sentiment, stating that joining the DONUTS group will allow them to pursue their goal of supporting creators and talents through a larger and more diversified approach. He emphasized their commitment to leveraging the group's platforms to enhance service value and transform fan excitement into deeper emotional experiences.

Future Developments

With this acquisition, DONUTS and ANYLAND will collaborate on several key initiatives, including:

• - Enhancing the value of services in the entertainment sector.
• - Strengthening the operational framework for fan communities.
• - Creating innovative user experiences that cross digital and real-world boundaries.
• - Leveraging synergies across the group to develop a robust business foundation.

Specific plans and initiatives will be unveiled progressively as both companies prepare to share more details about their strategic alignment.

About DONUTS

Founded in February 2007, DONUTS operates a wide array of web-centered services across various sectors. The company's approach is defined by its focus on creating long-lasting value through innovative services and content. With a high self-capitalization ratio, DONUTS continues to pursue diverse new business opportunities, driving growth in the ever-evolving digital landscape.

Company Details:

• - Name: DONUTS Inc.
• - Location: 2-2-1 Yoyogi, Shibuya-ku, Tokyo, 8th Floor Odakyu South Tower
• - CEO: Keisei Nishimura
• - Established: February 5, 2007
• - Business Areas: Cloud services, gaming, live streaming, medical services, publishing media
• - Website: DONUTS

About ANYLAND

Founded in December 2019, ANYLAND has quickly established itself by supporting various fan-related activities, focusing on fan club management and event organization.

Company Details:

• - Name: ANYLAND Inc.
• - Location: 2-27-10 Higashi, Shibuya-ku, Tokyo, 3rd Floor TBC Building
• - CEO: Hayato Kurosawa
• - Established: December 2019
• - Business Areas: Development of fan clubs and fan apps, merchandise production and sales, event management
• - Website: ANYLAND

This acquisition signifies a bold step toward unifying strengths in the entertainment landscape, indicating a promising future for both companies involved.