Grand Opening of R COFFEE STAND Powered by LUUP Set for May 30, 2025

R COFFEE STAND Powered by LUUP: Grand Opening Announcement

On May 30, 2025, at 1 PM, R COFFEE STAND Powered by LUUP is set to open its doors in the Shinbashi area, specifically on the trendy Shin Tora Street. This exciting new café is the brainchild of Luup Inc., led by CEO Daiki Okai, which aims to enhance urban transportation solutions. The café partners with the popular video creator Ryo from Tokai OnAir and celebrates the fifth anniversary of R COFFEE STAND, renowned for its specialty coffee and unique sweet treats.

The Concept of Station-like Accessibility

Luup's mission revolves around creating an infrastructure that transforms urban areas into accessible destinations, akin to the convenience of train stations. With the café, they aim to address urban mobility issues while providing delectable coffee to patrons. R COFFEE STAND, primarily located in Okazaki City, Aichi, is celebrated for its baristas' meticulous craftsmanship in brewing specialty coffee paired with delightful original confections.

The newly launched branch, R COFFEE STAND Powered by LUUP, introduces exclusive menu items alongside signature beverages that reflect both the café's essence and the ethos of Luup's innovative transportation solutions. Features include art boards promoting traffic rules, a dedicated area for mobility education, and a selection of merchandise that reflects the café's commitment to safety and culture.

Special Menu and Offerings

Among the exclusive menu items are:

- LUUP Matcha Espresso Latte (￥650): A harmonious blend of matcha from Nishio City, featuring a delightful balance of bitterness and sweetness paired with R BLEND. It promises a visually astounding experience with a unique LUUP color when mixed.
- Toronomon BLEND (Black Coffee / Latte): Valued at ￥600 for black coffee and ￥650 for latte, this blend is defined by its bittersweet profile, offering notes reminiscent of oolong tea, cacao, and a honey-like sweetness.

Additionally, the café introduces a special Toronomon BLEND Drip Bag Set, available for ￥1,000, and several seasonal pound cakes priced at ￥380 each. Each drink is served in cups designed to promote traffic safety awareness, reinforcing the café's theme.

Opening Campaigns and Reservations

To manage the anticipated crowds, the café will operate on a reservation-only system for the time being. This initiative ensures that visitors receive the best possible experience. Reservations can be made via an online booking system, which opens a few days prior to the official opening.

Launch-day events include:
1. Sticker Giveaway: Customers who pass the LUUP traffic rule test will receive an original sticker, available in six designs, including a secret edition and a chance for limited autographed ones from Ryo.
2. Free Ride Coupons: New users of LUUP can avail a 60-minute free ride coupon on their first use, encouraging more people to utilize this innovative transportation method.

The Experience

The R COFFEE STAND Powered by LUUP aims to offer a space where residents and visitors alike can savor expertly brewed coffee while enjoying a unique atmosphere. Through its distinctive approach of blending coffee culture with mobility awareness, the café looks to create memorable moments for all who enter.

As urban lifestyles continue to evolve, R COFFEE STAND Powered by LUUP stands as a testament to innovative thinking in both café culture and urban mobility solutions, promising a fresh and enriching experience starting May 30, 2025.