#USA #Murrieta #Primally Pure #Non-toxic Skincare #Sunscreen Safety

Primally Pure: Sparking a National Discussion on Sunscreen Ingredients

Primally Pure, a skincare brand rooted in non-toxic ingredients and originated from a regenerative farm, is taking a bold step in questioning the safety and regulations surrounding sunscreen. This summer, the brand is launching its campaign titled "Trust the Sun. Question Your Sunscreen." with the aim of urging both consumers and the FDA to rethink current ingredient standards for sunscreen products.

Bethany McDaniel, the founder of Primally Pure, emphasizes that consumers must be more conscious of the products they use on their skin, especially when it comes to something as everyday as sunscreen. Her company is raising essential questions: Why are outdated ingredient safety standards still in place? How can we continue to use chemicals that pose environmental risks, such as those banned in marine environments, while allowing them on our skin? And why do only two out of sixteen sunscreen ingredients meet the FDA's safety criteria?

Since its inception, Primally Pure has focused on ingredient transparency and ethical sourcing. This is illustrated in their campaign, aimed at enlightening the public about the aging safety regulations that have not been significantly updated since 1999. A study conducted by the FDA in 2019 revealed alarming findings: only two active ingredients in sunscreen were verified as safe and effective. Years later, many ingredients still deemed questionable remain widely available in stores.

One notable finding indicated that oxybenzone, a prevalent ingredient in many sunscreens, was found in the bloodstream at levels exceeding the FDA's threshold for additional safety testing. Despite the alarming safety data, these same substances have been prohibited in certain ecosystems due to their detrimental effects on marine life. Bethany expresses her concern, pointing out the incongruity: “Why are we allowing these ingredients in our products when they are deemed harmful to ocean life?”

To further empower consumers, Primally Pure has created a petition at Change.org advocating for modernized sunscreen ingredient regulations. This simple yet effective platform invites the public to voice their demand for clarity, updated testing, and superior quality ingredients in sunscreen formulations. Additionally, the brand has developed a free ingredient checker tool that allows consumers to scrutinize the compositions of their chosen sunscreen, fostering informed decisions in their purchases.

The brand's recent leap into sun care has prompted a broader debate. Critics have labeled it 'anti-sunscreen,' but McDaniel asserts, “Consumers are merely asking for safer options. This isn't about promoting one brand; it’s about enabling everyone to make informed choices.” The campaign, which features prominent advertisements in Times Square and open letters on their website, emphasizes the importance of scrutinizing labels.

Primally Pure's sunscreens are formulated with fewer than ten ingredients, showcasing an example of how effective sun protection can be achieved transparently. Their Sun Cream, for instance, contains non-nano zinc oxide, offering a safe and scientifically-backed UV filter alongside natural components such as grass-fed tallow and beeswax, proving that product quality and safety do not need to be compromised.

Through “Trust the Sun. Question Your Sunscreen.”, Primally Pure is not only raising questions; they are also providing actionable solutions to everyday consumers. The conversation initiated by this campaign is more than a brand's mission—it's a collective call for change in an industry desperate for reform, making it clear that every consumer has a right to know what ingredients are in their sunscreen and to demand higher standards.

More details about the campaign can be found on their website, as well as information regarding their line of non-toxic sunscreen products. Primally Pure continues to prickle the norms of an industry that has long been overdue for an overhaul in ingredient transparency and regulations.

For further exploration or to support the campaign, visit Primally Pure.