#USA #Jersey City #G-SHOCK #NIGO #CASIO LAB

Casio and NIGO® Introduce the G-SHOCK Souvenir Collection

In an exciting collaboration, Casio America, Inc. has announced the launch of the NIGO G-SHOCK Souvenir Collection, showcasing original characters designed by the influential designer NIGO®. This collection, exclusively available through the CASIO Online Store, is set to delight fans of both G-SHOCK and streetwear culture.

A Creative Fusion of Worlds

NIGO®, celebrated for his significant impact on modern street fashion, has envisioned four unique characters: GORO, ROCK, WANG-TENG, and DUNO. These characters inhabit the whimsical realm of CASIO LAB., from where this exclusive line of collectibles emerges. The collection reflects NIGO®'s trademark playful design and meticulous attention to detail, embodying a seamless blend of artistry and functionality.

Product Highlights

The NIGO G-SHOCK Souvenir Collection features a diverse range of products designed to appeal to collectors and casual fans alike:

• - NIGO G-SHOCK Collector's Figures ($45 each): Collectible figures of each character come individually packaged in a blister pack that also serves as a display stand. Fans can acquire all four to complete their set.
• - NIGO G-SHOCK Four Face Simple T-Shirt ($50): Available in white, black, and gray, this vintage-style tee showcases graphics of the characters' faces on the front, with a G-mark representing their tails printed on the back. Sizes range from S to XL.
• - NIGO G-SHOCK Face Pattern Bandana ($13): Measuring 54 cm x 54 cm, this lightweight cotton bandana features an all-over print of the characters' faces along with the collection's logo, suitable for wearing or displaying.
• - NIGO G-SHOCK Book Tote ($40): Made from durable 12 oz. heavyweight canvas, this tote is designed to hold A4-sized items, adorned with the same character graphics.

Upcoming Colorway Campaigns

In addition to the collectible items, NIGO G-SHOCK characters will make appearances in new watch colorway campaigns, set to roll out this summer. The BOLD CAMO collection features the character ROCK, paired with G-SHOCK’s original camo headphones on the DW6900, celebrating the intersection of watch culture and hip-hop historically linked to DJing and breaking. Meanwhile, LUXE BLACK introduces character DUNO, depicted in a fishing scene on the GA2100, highlighting the elegance of the timepiece as sunlight glitters off its bezel.

About NIGO® and G-SHOCK

NIGO® is a trailblazing fashion designer who began shaping contemporary street fashion in the 1990s with his own brand. He remains a key figure in the industry, holding the position of Artistic Director for the luxury brand KENZO and having collaborated with numerous artists, including Pharrell Williams.

On the other hand, G-SHOCK stands as a symbol of resilience in horology, having pioneered shock-resistant technology since 1983. Known for its durability and innovative designs, G-SHOCK continues to evolve, defining modern timekeeping with style and function.

As the NIGO G-SHOCK Souvenir Collection hits the market, it promises to be a delightful addition to the landscape of collectible fashion and accessories, merging craftsmanship with creative storytelling. The collection stands as a testament to the collaboration between innovative design and timeless functionality, anticipated to captivate audiences worldwide.

For more information on this exciting release, visit G-SHOCK's official site.