#United States #Mitsubishi Motors #Momentum 2030 #LaFontaine Automotive #Ann Arbor, Lansing

LaFontaine Automotive Group to Open New Mitsubishi Dealerships

LaFontaine Automotive Group is gearing up for an exciting expansion in the automotive market with the opening of two Mitsubishi Motors dealerships in Michigan's Greater Detroit area, targeted for April 2025. This move comes on the heels of Mitsubishi's ambitious "Momentum 2030" business strategy, which has ignited significant interest among potential dealer partners nationwide.

Expansion Plans and Locations

The newly appointed LaFontaine Mitsubishi dealerships are set to make their debut in Ann Arbor and Lansing. These locations aim to enhance Mitsubishi's presence and provide customers in these regions with access to the latest in automotive technology, particularly focusing on their diverse lineup of SUVs and plug-in hybrid vehicles. Notably, the 2025 Outlander SUV, a product of Mitsubishi's renewed commitment to quality and innovation, will be highlighted in these dealerships.

Ryan LaFontaine, CEO of LaFontaine Automotive Group, expressed excitement about this strategic partnership with Mitsubishi Motors. He remarked, "The announcement of our Ann Arbor and Lansing locations marks a significant step in our collaboration, as we aim to grow alongside this innovative brand. By diversifying our offerings with Mitsubishi, we are ensuring that we meet the unique desires and needs of our customers."

Momentum 2030: A New Era for Mitsubishi

Mitsubishi's Momentum 2030 initiative is pivotal for both the brand and its dealership partners, indicating a shift towards modernized retail experiences. This strategic plan is set to introduce new vehicle models annually through 2030, along with enhanced digital shopping processes designed to improve customer interactions and overall satisfaction.

Mark Chaffin, President and CEO of Mitsubishi Motors North America, stated, "We're thrilled to welcome LaFontaine Automotive Group into the Mitsubishi family. Their investment signals a strong endorsement of our path forward as we strive to elevate our brand and engage new customers."

What This Means for Michigan Creators and Consumers

As LaFontaine Automotive Group embarks on this venture, it not only strengthens its portfolio but also fuels local economies by creating job opportunities within the region. With nearly 3,000 employees already working across its 42 locations in Michigan, LaFontaine is dedicated to not just selling vehicles but enhancing the automotive experience for families and communities across the state.

The increased presence of Mitsubishi through these new dealerships will offer customers a broader range of vehicles while directly contributing to local employment and community development.

For those interested in joining the Mitsubishi dealer network following LaFontaine's footsteps, detailed information is available at Mitsubishi's dealer partner application page.

Looking Ahead: More Locations on the Horizon

The establishment of the two initial dealerships is merely the beginning. LaFontaine Automotive Group has plans to launch additional Mitsubishi dealerships throughout Michigan by mid-2026, marking a new chapter in their operations and in Mitsubishi's growth in the U.S. market. This expansion reflects a mutual commitment to delivering high-quality vehicles and exceptional service to a growing customer base.

With the automotive industry rapidly evolving, partnerships like that of LaFontaine Automotive and Mitsubishi Motors are not just beneficial but essential for adapting to market demands and consumer preferences in the years to come.