Vantage Markets and Vantage Foundation Empower Women Drivers in Indonesia with Grab Program

Empowering Women Drivers in Indonesia

In a remarkable initiative to support women in the gig economy, Vantage Markets, together with its philanthropic branch, the Vantage Foundation, has launched a significant program aimed at empowering women drivers in Indonesia. This initiative, dubbed #TradeforHope, focuses on the Grab Indonesia driver program known as Wiramudi Grab, which aims to create sustainable economic opportunities for women within the ride-hailing sector.

Success of the Initiative

Running from November 2024 to January 2025, the program has made impressive strides, successfully recruiting 1,400 new female drivers while reactivating an additional 2,000 previously inactive drivers across major Indonesian cities including Jakarta, Bali, Medan, Bandung, Makassar, Semarang, and Yogyakarta. Participants in the program were provided with driving kits featuring essential gear such as jackets and helmets, and offered financial incentives to encourage persistent participation in the workforce.

The economic impact has been substantial, with participants reporting a 13% increase in ride completions compared to those who did not benefit from the program. Beyond financial security, the program has instilled a newfound confidence and sense of independence among the women, fostering a supportive community around them.

Personal Stories of Impact

For individuals like Purwati, joining Grab as a driver transcended mere financial benefits. She shared her experience saying, "Being a Grab driver not only helped me earn a living but also provided me with valuable knowledge. Receiving driving kits and even beauty products! These thoughtful gestures mean a lot. Thank you for your support!"

The Role of Corporate Responsibility

The Wiramudi Grab program emphasizes the crucial role of corporate social responsibility and strategic partnerships in promoting economic empowerment and workforce inclusion. By dismantling entry barriers, this initiative has enabled thousands of women to secure sustainable incomes while advancing gender diversity in Indonesia's ride-hailing sector.

Marc Despallieres, CEO of Vantage Markets, highlighted the significance of this partnership, stating, "At Vantage Markets, we believe that financial independence should be attainable for everyone. We are committed to supporting initiatives that create meaningful, sustainable impact. Our collaboration with the Vantage Foundation and Grab Indonesia exemplifies the power of collective action to drive significant change. By providing women with resources, training, and financial support, we are helping them not just secure stable incomes, but also foster a more inclusive and sustainable future. We look forward to expanding this partnership and continuing our support for communities in need."

Looking Ahead

The #TradeForHope campaign forms part of Vantage's ongoing efforts to blend social responsibility into its operations. By contributing to initiatives like this, Vantage paves the way for a more inclusive and sustainable future for the communities it serves.

About Grab

Grab is a leading superapp in Southeast Asia, operating in delivery, mobility, and digital financial services. Serving over 700 cities across eight Southeast Asian countries including Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, Grab enables millions to order food, send packages, hail rides, make online payments, and access services like loans and insurance all through a single application. Established in 2012, Grab's mission is to advance Southeast Asia by creating economic autonomy for all, targeting a triple goal of delivering financial returns for shareholders while fostering positive social impact and minimizing ecological footprints.

About Vantage Foundation

Launched at the McLaren Technology Centre in the UK in 2023, the Vantage Foundation is an independent charitable organization. It collaborates with charities worldwide, including iREDE Foundation in Nigeria, Teach For Malaysia, and Instituto Claret in Brazil. For further details, visit www.vantage.foundation.

Disclaimer

This press release is meant for informational purposes only and does not constitute financial advice or an offer of financial products or services. The charitable endeavors described herein are conducted by the Vantage Foundation with support from Vantage Markets, and these activities are entirely separate from the financial services provided by Vantage Markets. Readers are encouraged to seek independent professional advice before making any investment or financial decisions. Trusting the information presented is strictly at your own risk.