#Japan #Agriculture #Mynavi #Mihara #Tamba Chestnut

Hattendo's New Launch: Tamba Chestnut Cream Bun

In an exciting development for food lovers and sustainability advocates alike, Hattendo, a prominent Japanese bakery based in Mihara City, Hiroshima, has announced the launch of its latest product, the Tamba Chestnut Cream Bun. Starting from September 1, 2025, this innovative treat will be available for a limited time until the end of November, showcasing not only delectable flavors but also a commitment to sustainable agriculture.

This product represents a collaborative effort under a partnership agreement established among Hattendo, Mynavi, and Plan Do See (PDS). The collaboration aligns with the shared vision of supporting sustainable farming practices and reducing food waste by utilizing high-quality yet non-standard fruits and ingredients.

The Essence of Tamba Chestnuts

The Tamba chestnut, renowned for its large size, exquisite luster, and refined sweetness, is primarily cultivated in the Tamba region of Hyogo Prefecture. This nut has received national acclaim, securing awards at various chestnut competitions from 2020 to 2024. Hattendo seeks to highlight this prestigious ingredient through its new product by using a paste made from Tamba chestnuts that are expertly grown and harvested by local specialists at Kohata Co.

The cream bun itself is a soft and fluffy delight, filled with a luxurious special cream that combines Hattendo’s renowned custard with the unique flavor of Tamba chestnuts. Moreover, a generous portion of Tamba chestnut cream is placed in the bun’s center, making for an indulgent experience that combines innovation and tradition.

Sustainable Agriculture Project

By introducing the Tamba Chestnut Cream Bun, Hattendo aims to generate greater awareness around sustainable agriculture. The initiative encourages consumers to support local farms by choosing products that utilize surplus or unconventional food items—those that may not meet standard commercial criteria due to their appearance, shelf life, or other factors. This particular project not only champions the extraordinary taste of Tamba chestnuts but also plays a significant role in reducing food waste.

Following this initial launch, Hattendo plans to introduce a second product featuring Miyagi Prefecture’s prized Mikaki Strawberry jam in March 2026, further demonstrating their commitment to promoting a variety of local products.

Availability and Pricing

For those eager to try the Tamba Chestnut Cream Bun, here are the details:

• - Release Date: September 1, 2025, to November 30, 2025 (Limited quantity)
• - Where to Buy: Available at Hattendo locations across Japan (with some exceptions), and online at Hattendo's official online shop.
• - Pricing: 450 yen per bun (tax included)
• - Special Bundles: A pack of three buns priced at 1,400 yen (shipping not included), with a combination pack of custard and Tamba chestnut buns available for 2,400 yen (shipping not included).
• - Additionally, the product will be offered through Mynavi's employee welfare service, Derisasu.

Background of the Initiative

Hattendo has a long-standing history of integrating local flavors into its offerings and supporting community initiatives. In light of this recent collaboration with Mynavi and PDS, which began their joint project, 'Derisasu x Gochisou Tabi,' in April 2024, they aim to contribute significantly to sustainable agriculture and promote local gastronomy. This partnership reflects Hattendo's dedication to the themes of food safety and reducing food waste through innovative product development.

Hattendo was founded in 1933 and has evolved from a traditional Japanese confectionary business to a bakery known for its cold cream buns and various other products that delight customers nationwide. They continually strive to create unique culinary experiences while supporting sustainable practices and showcasing the best of regional talent and produce.

To stay updated on Hattendo’s latest offerings and initiatives, visit their official website or follow them on social media.