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Crasco Group's DO IDEA VISION DAY: Embracing AI and Human Resource Development

In a groundbreaking event, Crasco Group held its annual kickoff meeting, known as "DO IDEA VISION DAY," to unveil its strategic vision for 2025. Focused on revolutionizing the real estate industry through investments in artificial intelligence (AI) and human resources, the meeting set the stage for a year of growth and innovation. Representing the essence of their mission, Crasco’s CEO, Norihiro Omura, declared an ambitious plan to increase average employee salaries while proposing profit-boosting strategies for clients.

Transforming Challenges into Opportunities in Real Estate

The real estate industry is currently facing unprecedented challenges characterized by population decline, labor shortages, and inflation. Crasco Group envisions a future where these challenges can be transformed into opportunities for growth. Their philosophy centers on a commitment to enriching lives and creating a joyful work environment, aptly expressed through their slogan, "GO FUN - Increasing the number of people who find joy in their lives."

During the event, Crasco shared its vision to maximize the value of human resources while accelerating the use of AI across operations. This aligns with Crasco’s dedication to creating a new standard within the industry, promising increases in both average salaries for employees and rental incomes for clients.

A Gathering of Unity and Aspirations

The event was not only attended by Crasco’s employees but also included online participation from branches across the Kanto region, such as Frontier Home and Konishi Home. This virtual collaboration across various locations exemplified the united front of the group as they prepared for future challenges.

AI as a Cultural Cornerstone

The slogan, "AI in Every Task," encapsulates Crasco's commitment to fostering a culture where AI becomes an integral component of day-to-day operations. This year's strategy emphasized maximizing rental income for property owners through initiatives such as their "Rent Up Management Plan." The aim is to provide strategies that hold value for all parties involved - property owners, tenants, and Crasco itself. By harnessing AI as a partner for thinking and creativity rather than simply a tool for efficiency, Crasco aims to enhance the quality of service provided.

Striving for Mutual Benefit through Rental Income Enhancement

Crasco’s approach to value creation begins with ensuring tenants enjoy a comfortable and joyful living experience. By leveraging high-quality design renovations through brands like Renotta, Crasco is enhancing property value while simultaneously optimizing rental price points, benefiting property owners. The training strategy has successfully achieved revenue increases in over 1,000 units across the Noto Peninsula earthquake-affected market, generating a total income boost of approximately 38 million yen for property owners. This year, Crasco is poised to refine this strategy further to foster a beneficial cycle for tenants, owners, and the company.

Rising Average Salaries: A Commitment to Employees

Crasco emphasizes the importance of employees as the backbone of sustainable growth. Reflecting this philosophy, they recently announced an ambitious goal to raise the average annual salary to 6 million yen by 2030, following their successful achievement of a previous target of 5 million yen within just three years. Along with a reduction in notional overtime, an increase in annual holidays, and a shift to a next-generation salary system, the company is strategically positioning itself to enhance productivity while fostering a satisfying work environment.

Showcasing Progress and Future Plans among Business Units

All business units presented their achievements from the previous year and outlined their plans for the current one. Noteworthy advancements in the rental management division include sophisticated data analysis via AI, subscription-based repair services, and in-house maintenance expansion. Additionally, the rental sales division plans to open new stores, supply newly constructed apartments, and integrate AI-driven rent assessments to maximize growth potential. The commitment to sharing cumulative institutional knowledge with real estate companies nationwide continues to be a pillar of their strategy for industry-wide development.

Accelerating AI Implementation through the ‘AI Utilization Awards’

To further promote a culture rooted in AI, Crasco introduced the "AI Utilization Awards." This event showcased 163 entries, with eight teams presenting practical success stories such as automatic meeting minutes, AI evaluation of property photos, and automated document creation. This initiative aimed not only to recognize achievements but also to encourage teams to devise AI-generated solutions to improve departmental challenges, leading to innovative proposals like automating repair suggestions and standardizing hand-drawn layout diagrams.

Charting the Path to 2030: The GO 100 Vision

Looking ahead, Crasco has developed a long-term vision for 2030 dubbed "GO 100," which aims to balance sustainable corporate growth with employee well-being. The ambitious targets set under this vision include achieving 10 billion yen in sales, increasing the average annual salary to 6 million yen, and providing 120 annual days off. This strategic vision emphasizes that individual contributions will directly correlate with the overall growth of the company, leading to enhanced value for customers and society.

Closing Remarks from CEO Norihiro Omura

Reflecting on the event, CEO Norihiro Omura emphasized the importance of leveraging AI for efficiency while nurturing human expertise. He stated, "The philosophy of integrating AI into all tasks transcends mere efficiency; it represents an opportunity to engage deeply with our customers and enhance our proposal skills and expertise, aligning us towards becoming a true professional organization."

As the Crasco Group embarks on this exciting journey towards 2025 and beyond, it stands poised to redefine the real estate landscape through innovation, strategic partnerships, and a commitment to its workforce.

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Company Overview

Company Name: Crasco Holdings, Inc.
CEO: Norihiro Omura
Capital: 1.93 billion yen (Group total)
Headquarters Address: 4-24-21 Nisen, Kanazawa City, Ishikawa Prefecture, 920-0024, Japan
Tokyo Office: 7-16-11 Nishi Shinjuku 7-chome, Shinjuku-ku, Tokyo, 160-0023, Japan
Website: Crasco Official Site
Business Activities: Buying, selling, renting, managing, and mediating real estate, construction and sale of homes, and land development.