Unlocking B2B Lead Acquisition Through Data and Customer Nurturing Strategies

Maximizing B2B Lead Acquisition with Data-Driven Strategies

In today's competitive market, many marketers face challenges in generating quality leads. Despite efforts in advertising and SEO, the results may not meet expectations. To help professionals who find themselves struggling, a free online webinar titled "Unlocking B2B Lead Acquisition Through Data and Customer Nurturing Strategies" will be held from May 21 to May 23. This event promises to provide detailed insights and practical know-how for effectively nurturing customer relationships and optimizing lead generation through robust data utilization and marketing automation tools.

Webinar Highlights

This webinar is designed for marketers and executives who are looking to enhance their lead generation efforts, especially if they are experiencing stagnation in converting leads into meetings or deals. You may be considering new PR strategies but feel uncertain about where to begin. This event will clarify how to leverage data and MA tools to transform B2B marketing practices.

Key Recommendations for Participants

Participants are encouraged to join if they:

- Are struggling to acquire leads effectively
- Find that their leads are failing to convert into business opportunities
- Are looking to reassess their PR or marketing automation (MA) strategies

Seminar Agenda

The session will be structured into three main agendas:

1. Strategies for Lead Acquisition via Research Releases: This segment will focus on how to utilize research release strategies that attract potential leads.
2. Developing Leads through MA: Learn effective techniques for nurturing leads and turning them into sales conversations using MA tools.
3. Practical Scenarios of Research Releases and MA: Expect actionable insights and case studies that highlight the synergy between research releases and MA for maximum effectiveness.

Expert Speakers

The webinar will feature insights from two industry professionals:

Yuto Iwai (PRIZMA)

Yuto Iwai is a multi-talented marketing strategist at PRIZMA, overseeing various marketing initiatives including webinars, press release distribution, and SFA/MA operations. With a proven track record of generating significant leads through well-crafted press releases, Yuto has successfully engaged media outlets and created viral content that generates leads monthly.

Nozomi Fukuda (Mazrica)

Nozomi Fukuda, part of the Growth Marketing team at Mazrica, is primarily focused on customer marketing. She plays a pivotal role in directing events aimed at helping users maximize their experience with Mazrica, utilizing its MA capabilities to streamline workflows and support customer success.

Event Details

- Theme: Data-Driven Customer Nurturing for Effective B2B Lead Generation
- Dates: May 21 (12:00 PM), May 22 (1:00 PM), May 23 (3:00 PM)
- Duration: 60 minutes
- Fee: Free
- Format: Online
- Organizer: PRIZMA Co., Ltd. and Mazrica Co., Ltd.

Registration

Interested participants can register for the webinar through the provided link: Register Here.

About the Organizers

PRIZMA Co., Ltd.

Founded in 2024 and headquartered in Shibuya, Tokyo, PRIZMA specializes in brand consulting and content marketing, striving to elevate client visibility and engagement.

Mazrica Co., Ltd.

Established in 2015, Mazrica focuses on developing cloud applications and consulting businesses on internet infrastructure while providing comprehensive customer support.

Are you ready to enhance your B2B marketing efforts? Don't miss this opportunity to learn from experts and elevate your strategies!