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A Sweet Partnership: Kinder Chocolate® and The Elf on the Shelf®

This festive season, Kinder Chocolate® is embarking on a delightful collaboration with The Lumistella Company, creators behind the iconic The Elf on the Shelf® Santaverse™. This partnership aims to enhance family traditions, bringing even more joy and sweetness to holiday celebrations.

A Celebration of Togetherness

Under the banner of togetherness, this collaboration showcases how both brands emphasize the value of family moments. According to Neal Finkler, Vice President of Kinder Snacking, the initiative is all about keeping the magic of the holidays front and center while encouraging the creativity and imagination of families. This partnership reflects a commitment to creating memorable experiences for children and parents, fostering bonds that last a lifetime.

Available Limited-Edition Products

As part of this partnership, holiday shoppers can find limited-edition Kinder Chocolate bar packs featuring The Elf on the Shelf. These delightful packs showcase the beloved Scout Elf® and come in a variety of sizes, ensuring everyone can partake in the fun. Each pack includes a collectible card with a unique QR code, unlocking access to “Let’s Story!” — an inventive storytelling feature within Ferrero's free Applaydu app.

Interactive Storytelling Experience

The “Let’s Story!” feature is a game changer that allows families to build their own enchanting Elf on the Shelf adventures. This immersive experience offers eight exclusive stories that provide 360° interactive storytelling, allowing parents and children to co-create their holiday narratives. This modern approach extends the beloved tradition from The Elf on the Shelf Santaverse™ into a new interactive dimension, making it possible for families to bond over customized tales of magic and wonder.

20 Years of Tradition

With a legacy spanning two decades, The Elf on the Shelf has remained a staple in holiday traditions, symbolizing wonder and togetherness. co-CEO and co-Founder Christa Pitts comments on this collaboration, noting how it extends the magic of the Elf through storytelling and creative family activities. Together with Kinder Chocolate, they aspire to create shared moments and joyful memories, encapsulating what makes the holiday season special.

Encouraging Creativity Through Content

To further celebrate this partnership, Kinder Chocolate is collaborating with various creators to share their personal moments of connection and imagination. Through engaging content on social media and other platforms, these stories will highlight the ways in which Kinder Chocolate and The Elf on the Shelf enrich holiday experiences. The campaign aims to assure families that holiday magic is very much alive, one sweet moment at a time.

About Kinder Chocolate®

Kinder Chocolate® is dedicated to inspiring families to create wonderful moments together. Each product, featuring a creamy milky filling encased in smooth milk chocolate, promotes sharing and enjoyment, perfect for nurturing joyful family interactions. Since its recent U.S. launch in September 2023, it was awarded the 2024 Product of the Year in the chocolate category by the Kantar Group. Over the last 50 years, the Kinder brand has persisted in spreading delight in over 170 countries with its diverse range of chocolate treats.

About The Lumistella Company

The Lumistella Company, founded in 2005, is celebrated for its family-owned and women-led operations, overseeing the enchanting world of The Elf on the Shelf® Santaverse™. The company operates in 29 countries and collaborates with over 100 licensees to create joyful family moments globally. Their mission embodies the spirit of Christmas, ensuring that cherished memories are made every season.

To discover more about this exciting partnership and the magical experiences it offers, visit Kinder’s website.