FamilyMart Fest 2025: A Groundbreaking Festival with 1,700 Attendees
It's so easy to create uchiwas (fans) at a convenience store!”
The Sustainable Fun area showcased FamilyMart's commitment to eco-friendly initiatives, encouraging participants to vote for their preferred actions against food waste. A standout was the 'Eco Discount' initiative, which received the most support as the event aimed to raise awareness of sustainable practices in an enjoyable way.
An analysis of the annual visitor survey demonstrated that 83.3% of respondents said they would increase their visits to FamilyMart as a direct result of the event, generating buzz around how the convenience store chain can offer even more beyond everyday essentials.
On December 22, 2025, a limited-edition Golden Matsuken Prize Set, valued at approximately 1,980,000 yen, will be available for application on FamilyMart Online. This exciting launch, positioned in the treasure hunt booth, captivated many guests who marveled at its luxurious listing.
Application details for the Golden Matsuken Prize Set are available at FamilyMart Online with a submission period from December 22 (10:00 AM) to December 24 (11:59 PM).
Prior to the public event, a media day held on December 17 featured notable personalities including actors Kōtarō Yoshida and Rikako Yagi, along with the ambassador Matsuken, and Yoichi Takahashi, the creator of Captain Tsubasa. They showcased engaging content symbolizing the “playful convenience store” experience FamilyMart strives for.
Kōtarō attempted the crane games while Rikako picked items for Christmas gifts for herself, Kōtarō, and Matsuken—creating a fun and interactive atmosphere that captured the event's spirit. Kōtarō and Rikako also joined Matsuken in performing the popular Matsuken Samba II, energizing the crowd further.
In his closing remarks, FamilyMart's President, Kensuke Hosomi, shared his vision for the future of the convenience store as a space that integrates entertainment with everyday living. Bridging Japan’s unique cultural ties between shopping and play, he emphasized the ambition to reimagine the convenience store experience by combining clothing, food, and housing with a playful element.
The FamilyFestival 2025 marks just the beginning of a greater journey toward delivering remarkable experiences that customers can share with others.
As FamilyMart advances on its journey of become a community-focused and indispensable “playful convenience store,” it is set to create enriching experiences that resonate with its customers across Japan.
The Sustainable Fun area showcased FamilyMart's commitment to eco-friendly initiatives, encouraging participants to vote for their preferred actions against food waste. A standout was the 'Eco Discount' initiative, which received the most support as the event aimed to raise awareness of sustainable practices in an enjoyable way.
An analysis of the annual visitor survey demonstrated that 83.3% of respondents said they would increase their visits to FamilyMart as a direct result of the event, generating buzz around how the convenience store chain can offer even more beyond everyday essentials.
Introducing the Golden Matsuken Prize Set
On December 22, 2025, a limited-edition Golden Matsuken Prize Set, valued at approximately 1,980,000 yen, will be available for application on FamilyMart Online. This exciting launch, positioned in the treasure hunt booth, captivated many guests who marveled at its luxurious listing.
Application details for the Golden Matsuken Prize Set are available at FamilyMart Online with a submission period from December 22 (10:00 AM) to December 24 (11:59 PM).
Star-Studded Media Day
Prior to the public event, a media day held on December 17 featured notable personalities including actors Kōtarō Yoshida and Rikako Yagi, along with the ambassador Matsuken, and Yoichi Takahashi, the creator of Captain Tsubasa. They showcased engaging content symbolizing the “playful convenience store” experience FamilyMart strives for.
Kōtarō attempted the crane games while Rikako picked items for Christmas gifts for herself, Kōtarō, and Matsuken—creating a fun and interactive atmosphere that captured the event's spirit. Kōtarō and Rikako also joined Matsuken in performing the popular Matsuken Samba II, energizing the crowd further.
A Vision for the Future
In his closing remarks, FamilyMart's President, Kensuke Hosomi, shared his vision for the future of the convenience store as a space that integrates entertainment with everyday living. Bridging Japan’s unique cultural ties between shopping and play, he emphasized the ambition to reimagine the convenience store experience by combining clothing, food, and housing with a playful element.
The FamilyFestival 2025 marks just the beginning of a greater journey toward delivering remarkable experiences that customers can share with others.
Event Overview
- - Organizer: FamilyMart Co., Ltd.
- - Event Name: FamilyMart Challenge Announcement Event “FamilyMart FEST.2025”
- - Dates: Media Day on December 17, 2025; Public Days on December 19-20, 2025
- - Venue: MEDIA DEPARTMENT TOKYO, Shibuya, Tokyo
- - Highlights: Introduced the initiatives and services of FamilyMart under the theme of “8 Ways to Play” with hands-on experiences.
As FamilyMart advances on its journey of become a community-focused and indispensable “playful convenience store,” it is set to create enriching experiences that resonate with its customers across Japan.
Topics Consumer Products & Retail）
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