TUMI Welcomes Wei Daxun as Its New Asia-Pacific Brand Ambassador

TUMI's New Brand Ambassador: Wei Daxun

In an exciting development for both TUMI and its fans, the luxury travel accessory brand has appointed Chinese actor Wei Daxun as its new Asia-Pacific Brand Ambassador. This announcement coincides with the grand opening of TUMI's Shanghai flagship store, showcasing the brand's commitment to expanding its global footprint while catering to the modern traveler’s needs.

Wei Daxun, a celebrated figure in the Chinese entertainment industry, is recognized not just for his acting prowess but also for his dedication to philanthropy and the arts. His diverse talents and genuine charm have captivated audiences across Asia, making him a fitting representative for a brand that epitomizes quality, style, and functionality.

The collaboration will serve as the highlight for TUMI's 19 Degree Lite campaign, which emphasizes innovative design undeterred by the demands of a fast-paced lifestyle. In the third and final chapter of the “Uncompromisingly Light” campaign, directed by talented director David Pun and photographed by the well-known GK (国琨), Wei is seen seamlessly transitioning between various settings, embodying the essence of a globe-trotter.

The narrative focus of the campaign showcases TUMI's product lineup, specifically the ultra-light 19 Degree Lite luggage and the adaptive Alpha Bravo navigation backpack. These travel companions reflect Wei's dynamic lifestyle and the commitment towards quality that TUMI has upheld for over five decades. The imagery captures not only Wei's elegant routine of jet-setting from city to city but also highlights the importance of reliability in travel gear.

As Wei himself states, ‘For me, home isn't a physical space — it’s a feeling.’ This sentiment resonate deeply with TUMI's mission to provide travel essentials that adapt to its users' journeys, offering both comfort and confidence wherever they roam.

Creative Director Victor Sanz expresses enthusiasm about the partnership, noting, ‘Wei brings an energy and authenticity that resonates perfectly with TUMI's core values. He exemplifies the modern traveler who is intentional and dynamic.’

This collaboration marks a significant addition to TUMI’s roster of ambassadors, which includes international stars such as Lando Norris, a driver for the McLaren Formula 1 team, alongside professional golfers Nelly Korda and Ludvig Åberg. These partnerships further integrate TUMI into the fabric of a culture that values excellence and adventure.

Wei's inaugural campaign with TUMI promises to deliver exclusive content and visuals that celebrate movement, freedom, and the joy of travel. For fans eager to engage, TUMI will soon unveil additional content on their social media platforms, inviting followers into the world of stylish and practical travel experiences laden with innovative design.

Since its inception in 1975, TUMI has dedicated itself to creating world-class travel essentials that refine the art of mobility. The brand's mission remains clear: to empower travelers with products that not only meet but exceed their needs in a global landscape.

To learn more about TUMI's offerings, visit TUMI.com, and stay tuned by following @TUMITravel on platforms like Instagram, TikTok, Facebook, and YouTube.

As travel resumes around the globe, Wei Daxun and TUMI together celebrate the spirit of adventure, blending style and function in every journey.