#Japan #Yokohama #Nagoya University #MetaWork #Ujiie Bussan

Bridging Research and Society: Ujiie Bussan's Communication Initiative

In an exciting collaboration, Ujiie Bussan, a company specializing in communication design, has partnered with the Kawakubo Laboratory at Nagoya University to create communication videos for "Metawork," a research initiative focused on the future of work. These videos aim to bridge the gap between research and society, employing innovative storytelling methods to convey complex ideas in a relatable manner.

The Videos: Two Distinct Perspectives

Ujiie Bussan has launched two types of videos:
1. For the General Public: This video is designed to resonate with everyday individuals. It explores themes such as future work dynamics, the concept of working without physical relocation, and the role of remote robot technology in societal connections. Here, the emphasis is not on technical explanations but on creating an evocative representation of a future landscape where work can be performed flexibly.

2. For On-Site Implementation: Targeted toward organizations and local governments considering practical applications of these concepts, this video delves deeper into practical aspects. It discusses leveraging remote robots to enhance community engagement and social implementation, highlighting individuals in remote areas who face barriers to employment due to child care, elder care, or transport issues. In this context, "Metawork" presents a vision of connecting communities and fostering inclusivity in the workforce.

Understanding the Dual Purpose

The dual creation of these videos is strategic. The narrative around work transformation is never one-dimensional. For the general public, the experience of working is fundamentally evolving, warranting an imaginative perspective. Conversely, organizations and municipalities focusing on integrating these ideas into their operations require a more grounded understanding of feasibility and infrastructure.

Ujiie Bussan believes that the message must be tailored to its audience. Consequently, communication strategies vary significantly depending on who the content is intended for.

Designing Points of Contact

Cutting-edge research often leads to a high degree of specialization, which can create a disconnect with broader society. To achieve effective social implementation of advanced technologies, it is essential to clearly communicate the vision for the future and its relevance to daily lives.

Rather than merely explaining research outcomes, Ujiie Bussan aims to foster a scenario that allows people to envision their future. The design of this communication reflects an understanding that remote work or other innovative modalities should be felt as integral parts of a potential future landscape.

Exploring Metawork

The "Metawork" project, spearheaded by the Kawakubo Laboratory at Nagoya University, utilizes metaverse and remote robot technologies to study new working practices. Its core objective is to transcend physical locations, creating new connections between communities, work, and society. The project actively seeks to engage various stakeholders, including:

• - Individuals interested in new work models
• - Organizations and municipalities exploring implementation options
• - Partners with a keen interest in research and validation efforts

For more information, you can visit Metawork's official website, check out their note, or follow their updates on Instagram.

Looking Ahead

As Ujiie Bussan continues its mission to link research with societal applications, it remains committed to designing communication that not only informs but inspires. By constructing narratives that allow audiences to visualize future possibilities, the company is embarking on a journey to shape the experiential aspects of this transformative future.

Company Information
Ujiie Bussan Co., Ltd.
President: Satoshi Ujiie
For branding, communication strategies, and inquiries:
Website: Ujiie Bussan
Instagram: ujiiiebussan
YouTube: Ujiie Bussan YouTube Channel
Headquarters: 3-7-1 Minato Mirai, Nishi-ku, Yokohama, Kanagawa, 220-0012, Japan
Tel: 0467-40-4697
Email: [email protected]